北京邮电大学学报(社会科学版) ›› 2020, Vol. 22 ›› Issue (4): 71-79.doi: 10.19722/j.cnki.1008-7729.2020.0091

• 经济与管理 • 上一篇    下一篇

国外价值共创研究的知识结构与趋势可视化分析

曹冰(1989—),女,山东德州人,博士研究生,讲师   

  1. 1北京邮电大学 经济管理学院,北京100876;2德州学院 经济管理学院,山东 德州253023
  • 收稿日期:2020-04-20 出版日期:2020-08-30 发布日期:2020-09-19
  • 作者简介:曹冰(1989—),女,山东德州人,博士研究生,讲师
  • 基金资助:
    教育部人文社会科学研究青年基金项目(17YJC630158);德州学院“十三五”重点学科招标课题(3010040235);德州学院科学研究培育基金(2019xjpy06)

isualization Analysis of Intellectual Structures and Frontiers of International Value Co-creation Research#br#

  1. 1School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876,
     China; 2 School of Economics and Management, Dezhou University, Shandong Dezhou 253023, China
  • Received:2020-04-20 Online:2020-08-30 Published:2020-09-19

摘要: 价值共创是营销管理理论和实践研究的重点。为对其全面了解和进一步深入研究提供参考,本文以Web of Science数据库中价值共创相关论文为研究对象,借助可视化软件CitespaceⅤ进行文献计量,分析价值共创的研究主题、发展脉络和研究趋势。研究发现,价值共创研究主题分为十三类,演进过程划分为三个阶段,从价值共创基本概念和逻辑、企业与顾客二元视角,拓展到系统视角、顾客契合、商业网络、品牌价值共创、顾客体验、企业行为与企业管理等,近期向高接触性服务领域和公共服务领域发展。价值共创的研究趋势的趋势包括定量分析、服务设计、服务质量和企业社会责任,从系统视角尤其是生态系统视角对价值共创进行再思考。

关键词: 价值共创, Citespace, 可视化分析, 知识结构, 研究热点

Abstract:  In order to fully understand and further research value co-creation which is the research focus of the marketing management theory and practice, research subjects, development and research trend of value co-creation are analyzed, by taking related literature from Web of Science published between 2000 and 2019 as research objectives and by using the visualization tool, Citespace V It is found that the research topics can be divided into 13 categories, and the evolution process can be divided into three stages; the topics cover from the basic concept and logic of value co-creation, the dual perspective of enterprise and customer to the perspective of system, customer engagement, business network, brand value co-creation, customer experience, enterprise behavior and enterprise management, etc, and it has recently developed into the fields of high contact and public service Rethinking value co-creation from the perspectives of system especially ecosystem, quantitative analysis, service design, service quality and corporate social responsibility is the research trend

Key words: value co-creation, Citespace, visualization analysis, intellectual structures, frontiers

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