化身认同对网络游戏虚拟产品消费影响路径研究
郝鹭捷1,2,吕庆华1,蒋清泉3
Influencing Path of Player-avatar Identification on Virtual Item Consumption in Online Games
HAO Lu-jie1,2,L Qing-hua1,JIANG Qing-quan3
北京邮电大学学报(社科版)
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2018, (5): 1
-7
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DOI: 10.19722/j.cnki.1008-7729.2018.0153