Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2022, Vol. 24 ›› Issue (1): 33-39.doi: 10.19722/j.cnki.1008-7729.2021.0200

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From Involution to Sense of Involution: Affective Turn and Theoretical Analysis#br# —Also on Trend and Governance of Network Negative Emotion


  1. School of Public Administration, Southwest Jiaotong University, Chengdu 610031, China
  • Received:2021-10-22 Online:2022-02-28 Published:2022-03-02

Abstract: Since 2020, the word “involution” has changed from a classic academic concept to a popular buzzword, which is used by netizens to express individuals and collectives negative emotions, that is, the sense of involution The sense of involution is compounded by pressure, anxiety, burnout and loss The sense of involution stems from the chaotic development of ICT industry, the complex internal and external environment of todays society and the affective network communication ecology The sense of involution also reflects the internal trend of digital communication of negative emotion, which is mainly manifested in three levels: transience, distortion and decriticism In order to reduce the adverse effects caused by the disorderly spread of negative emotion, emotion governance is needed to promote the modernization of Chinas governance system and capacity.

Key words:  involution, sense of involution, network emotion, emotion communication, emotion governance

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