Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

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Historical Factors of Formation and Development of #br# the Community for the Chinese Nation

WANG Huan, YU Lianrui, MENG Jingjing

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (6): 55-58. DOI: 10.19722/j.cnki.1008-7729.2021.TY019

Abstract （6434）

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Consolidating the sense of the Community for the Chinese Nation is the main line of the work on ethnic affairs in the new era. Many historical factors contributed to the formation of the sense of the Community for the Chinese Nation. The Han nationality as the main ethnic group in China played a leading role in the formation and development of the Community for the Chinese Nation. A strong central government provided political guarantees. The political idea of “unification of tianxia” was the cultural motivation. Resettlement and development comprised an important economic and social factor that laid the foundation for the formation and development of the Community for the Chinese Nation. Summarizing its historical factors is conducive to in-depth study and comprehension of General Secretary Xi Jinpings statements on consolidating the sense of the Community for the Chinese Nation, thereby improving the conscientiousness of Party members and officials as well as the masses of all ethnic groups to consolidate the sense of the Community for the Chinese Nation.

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China’s Response to International Cyber Security Standardization Competition

LIN Jing, CHEN Yiqing

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 1-9. DOI: 10.19722/j.cnki.1008-7729.2021.0159

Abstract （3081）

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Standardization is an important means of global interconnection and cyberspace security governance. With the development of cyber security standardization at both domestic and international levels, the power to set international cyber security standards has gradually become the object of competition among countries. At present, China has incorporated “participation in international cyber security standardization” into its national strategy, and implemented the strategy of “government led cyber security standardization” to strengthen its competitiveness. However, China still faces obstacles in the process of competition: western developed countries occupy the dominant position in the formulation of cyber security standards, the international cyber security standardization mechanism excessively relies on expert governance, and our government excessively intervenes in “enterprise autonomy” in the process of standardization. In this regard, China’s future participation can take the measures including promoting the formation of the legal system of international cyber security standardization, expanding China’s influence on the formulation of international cyber security standards, and improving the incentive mechanism of China’s cyber security standardization.

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Value of Integration of Labor Education and Innovation and Entrepreneurship Education —Based on Marxist Theory of People’s All-round Development

WANG Han

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 104-110. DOI: 10.19722/j.cnki.1008-7729.2021.S110

Abstract （2391）

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At present, labor education and innovation and entrepreneurship education is an important starting point for deepening the comprehensive education reform in universities. The organic integration of the two echoes the new requirements of social development in the new era for labor education and innovation and entrepreneurship education. Instructed by Marxism about people’s all-round development theory, adhering to the guiding ideology of “combination of education and labor is the only way of realizing people’s all-round development”, the innovation and entrepreneurship education in universities can be regarded as the higher level of labor education and is the creative labor of labor education, which is vital for teenagers’ body and mind. Explore integration path between labor education and innovation and entrepreneurship education by focusing on creative labor, adhering to the combination of manual labor and mental labor, and through constructing diversified teaching staff, the whole process of talent training education mechanism and the full support of the external environment to break the dilemma of labor education, further to deepen the reform of innovation and entrepreneurship education, and to improve the quality of innovative talents cultivation in universities.

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International Division of Labor Status of China’s Manufacturing Industry under RCEP —Analysis Based on Perspective of Value Chain

TIAN Zuhai, LIU Jinming

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 10-18. DOI: 10.19722/j.cnki.1008-7729.2021.0101

Abstract （2135）

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Based on the indices such as the global value chain position index, interaction relationship and revealed comparative advantage, and taking the 15 member states of RCEP (Regional Comprehensive Economic Partnership) as the main research object, the status of the division of labor in the manufacturing industry between China and the RCEP members is analyzed, and the status of production and marketing network in the region is also explored. The study indicates that China and other economies in the region are more complementary than competitive in manufacturing; it can be expected that after the RCEP officially takes effect, China can strive to play a high-end role in the value chain; the RCEP production network will gradually form a tripartite trend with Europe and the Americas; and the RCEP value chain system has a clear inward trend; finally, a production and market network centered on China is gradually taking shape.

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Influence Mechanism of Different Types of E-commerce Streamer Attributes on Consumers’ Purchase: Based on Grounded Theory and Text Analysis

WANG Shengyuan, HE Jianglin

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2022, 24 (2): 104-116. DOI: 10.19722/j.cnki.1008-7729.2021.0254

Abstract （1990）

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This paper aims to explore the influence mechanism of different types of e-commerce streamers on consumers’ purchase from interview data and bullet-screen comments. Study 1 studied the interview data through grounded theory, and obtained the attributes of e-commerce streamers affecting consumers’ purchase; Study 2 specified the research of different types of e-commerce streamers’ attributes on consumers’ search and purchase of recommended products through Python data mining and econometric model regression. The results of Study 1 show that streamers’ attributes of charm, interaction, recommendation, display, professionalism and trust affect consumers’ purchase intention; E-commerce streamers’ attributes affect consumers’ internal perception and further consumers’ purchase intention. It is found that streamers’ attributes and content consistency positively regulate the impact of e-commerce streamers’ attributes on consumers’ internal perception. The results of Study 2 show that the attributes of expert streamers to enhance consumers’ purchase intention are charm, interaction, recommendation, display, professionalism and trust; The attributes of star streamers to enhance consumers’ purchase intention are charm and interaction; The attributes of official store streamers to enhance consumers’ purchase intention are interaction, display, recommendation and trust.

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Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm

LIANG Shuang

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 1-7. DOI: 10.19722/j.cnki.1008-7729.2021.0009

Abstract （1899）

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In recent years, measurement of product service and media value centering on user experience has become an increasingly important interdisciplinary topic in the fields of psychology, cognitive neuroscience, communication and computer science. Meta-analysis method is used to clarify related researches and theories, and based on cognitive neurocommunication paradigm, influencing mechanism of media user experience is researched and discussed, with the purpose of constructing related research frame and theoretical model, and systematically researching user experience of mobile application products in the level of logic, which has certain guidance and innovation in the era of user-centered smart media production.

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Textual Quantitative Study Based on 34 National-level Artificial Intelligence Industrial Policies

MA Xiaofei, BAI Xuesong

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 19-30. DOI: 10.19722/j.cnki.1008-7729.2021.0166

Abstract （1715）

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At present, China has passed the first stage of the “three-step” strategy of artificial intelligence. Entering the high-end link of the global value chain is the main task in the next stage. Accelerating the development of artificial intelligence has reached a consensus not only in China but also in other countries. This study adopts the method of quantitative content analysis of policy literature, and takes 34 national policies closely related to the artificial intelligence industry issued from 2012 to 2020 as the analysis basis. Based on the time when the State Council issued the Development Planning for a New Generation of Artificial Intelligence, two stages are divided to explore the use and distribution of policy tools at the national level and the application changes in the artificial intelligence industry chain. The results show that: (1) Since the promulgation of the Development Planning for a New Generation of Artificial Intelligence, the number of government documents and the frequency of using policy tools are higher than those in the previous stage. There are more and more joint documents issued by departments, and the policy theme develops from macro level to subtle level; (2) The use of policy tools in the two stages is less and less from supply type to environment type to demand type. Moreover, the frequency of the use of environment and demand-oriented policy tools decreased compared with the previous stage; (3) The policies of the two stages involve all levels of the artificial intelligence industry chain, but the focus is shifted from the basic layer to the application layer. Finally, some policy suggestions are put forward for the above problems, hoping to provide thoughts and inspiration for the development of artificial intelligence industry in the next stage.

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Influence of Dual-class Share Structure on Company Performance —Empirical Study Based on China Concepts Stocks Listed in the US

HU Guohui, ZHAO Yiming

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 54-62. DOI: 10.19722/j.cnki.1008-7729.2021.0122

Abstract （1650）

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The China concepts stocks listed in the United States are taken as a sample to compare the impact of different ownership structures on company performance. It is found that companies with dual-class share structures are mainly concentrated in the four industries of software and services, diversified finance, retail, and consumer service II, because most of companies in the four industries are technological innovation companies. In the four industries, the adoption of dual-class structures has shown a positive impact on the growth of company performance, and the growth of the founders’ rights of control also has a positive impact on company performance. Therefore, the dual-class share structures are beneficial to both companies’ founders and external shareholders.

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Scenario Narrative of VR Film from the Perspective of Semiotics

WANG Nan

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 8-18. DOI: 10.19722/j.cnki.1008-7729.2021.0038

Abstract （1578）

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There are essential differences between VR film and traditional film, for that in VR film, image space is not only narrative carrier but also narrative content, or the narrator itself. In VR films with scenes as narrative subject, the symbolic meaning of objects is a key element of promoting the narrative process. Taking The Night Café VR as the primary example and guided by the theories of “second world”, the semiotic connotation of VR film scenario narrative is elaborated. “Symbolic actant” is defined as Symbolic-Environment narrative language, the definition and utility of which are summarized, with Café me, etc., as examples. It provides creation strategy of VR film scenario narrative based on symbol image, designing creating of which. Researching VR film scenario narrative from the perspective of semiotics is beneficial to expanding the scope of narration and enhancing audience’s immersive experience. On the basis of breaking the “fourth wall” of film and other media, it enriches aesthetic connotation as digging scenario implication, and improves artistic value as expanding narrative space of VR film.

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Cognitive Bias and Regional Differences: Cyber Risk in the View of Adolescents

YU Jianhua, SUN Li

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 63-68. DOI: 10.19722/j.cnki.1008-7729.2021.0127

Abstract （1552）

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Based on the statistical analysis of 1898 questionnaires from the sampling survey in Shandong, Henan and Chongqing, cyber risk in the view of adolescents is studied from two aspects: the possibility of cyber risk and the severity of the consequences. The results show that adolescents have cognitive bias on cyber risk. Adolescents believe that cyber risk is less likely to happen to them, compared with the other people. Even if cyber risk occurs, the consequences to the adolescents themselves are not as serious as to other people. Moreover, there are regional differences in adolescents’ perception of cyber risk. In terms of the possibility of cyber risk, the risk perceived by adolescents in Henan is the largest, followed by Chongqing and Shandong. However, in terms of the severity of the consequences of cyber risk, there is no significant difference between Henan adolescents and Chongqing adolescents. When the perceived cyber risk happens to other people, the perceived risk of Shandong adolescents is significantly less than that of Henan adolescents and Chongqing adolescents; when the perceived cyber risk happens to adolescents themselves, there is no significant difference between Shandong adolescents and Henan and Chongqing adolescents.

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Impact of Sources of Innovation Funding on Innovation Quality —Effects of Own Funds and Government Subsidies

#br#

WANG Yanyu, ZHONG Congying

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 41-53. DOI: 10.19722/j.cnki.1008-7729.2021.0130

Abstract （1490）

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Innovation activities funded by internal finance and external finance may create heterogeneous innovation quality. Based on the signal theory and mental accounting, this paper proposes that internal and external source of innovation funding tend to influence the quality of innovation results differently. Employing 2010~2017 panel data pertaining to China’s listed companies, a set of empirical results is obtained. The results show that both government subsidies and firms’ own R&D fees essentially promote substantial innovation, and also they both facilitate tactic innovation to some extent. Additionally, the interaction between two sources of funds significantly indicates that government subsidies stimulate firms’ own R&D fees. Moreover, compared with competitive industries, the interaction between government subsidies and firms’ own R&D fees in monopoly industries is stronger. These conclusions may have theoretical and practical contributions to innovation behavior and government subsidy distribution.

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Focus, Evolution Path and Frontier for Digital Currency Research in China: Based on CiteSpace Analysis

WANG Liwei, SU Wei, AN Jia

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 52-63. DOI: 10.19722/j.cnki.1008-7729.2021.0029

Abstract （1465）

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Taking CNKI and CSSCI as data sources, CiteSpace5.6.R5 visualization software is used to make information visualization analysis on the collected literature of digital currency research in China. Through the correlation map analysis such as keyword clustering analysis and co-cited literature analysis, etc., and the interpretation of literature content, the research hotspots in the field of digital currency in China is analyzed, and the evolution path of the research topics of digital currency in China is sorted out. The results show that, after 2015, the number of research literature in the field of digital currency in China shows a rapid growth, and the research content is highly related to the phased policies of the People’s Bank of China with the obvious policy orientation; “virtual property” “virtual currency” “Bitcoin” and “decentralization” are the current research hotspots in the field of digital currency in China, while “regulatory sandbox” “blockchain” “smart contract” and “legal digital currency” are the future research hotspots in the field of digital currency in China.

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Impact of Low Carbon Pilot Policy on Location Expansion of International SPA Enterprises —Quasi-natural Experimental Evidence from Construction of “Low Carbon City” in China

#br#

YE Chong, ZHAO Zhaoyang

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 31-40. DOI: 10.19722/j.cnki.1008-7729.2021.0145

Abstract （1441）

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Based on the data of 277 prefecture-level cities from 2011 to 2018, 5 leading international SPA enterprises, including UNIQLO are selected, and the DID (differences-in-differences) method is used to explore the impact of low-carbon pilot policy on location expansion of international SPA enterprises. The results show that compare with non-pilot cities, the number of location expansion of international SPA enterprises in pilot cities has significantly decreased by about 0.422 units compared with the sample average, which means that the implementation of low-carbon pilot policy has significantly reduced the location expansion behavior of international SPA enterprises. The heterogeneity results show that the inhibitory effect is mainly reflected in the sub samples of cities in eastern and central China. The conclusion indicates that SPA enterprises should gradually explore a green and sustainable development path and provides reference for the development mode of China’s local SPA enterprises.

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Impact of COVID-19 on Passenger Airline Network of China’s Capital Cities

#br#

LIU Hengyu, YANG Benji

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 69-81. DOI: 10.19722/j.cnki.1008-7729.2021.0143

Abstract （1395）

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To study the impact of COVID-19 on passenger airline network of capital cities in China, the COVID-19 data nationwide from November 2020 to January 2021 is collected and the development of COVID-19 is divided into three stages, i.e., the regular prevention and control stage, the mild outbreak stage, and the serious outbreak stage. Moreover, social network analysis method is used to analyze the data. The key findings are as follows: (1) When the leading capital cities in the network break out mild COVID-19, the network influence of their nearby capital cities that are equipped with developed railway network will increase. However, when these cities break out serious COVID-19, all of the capital cities’ network influence will decrease. (2) The mild outbreak of COVID-19 in the popular tourist provinces will increase the network influence of the capital cities of other tourist provinces. (3) The high network control power of a capital city reflects the bottleneck of the network in terms of transferring passengers. Furthermore, as the COVID-19 spreads, operating new temporary short-haul flights in central and eastern China can effectively break the network bottleneck.

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Preliminary Study on Integration of Artificial Intelligence Ethics Education into Ideological and Political Theory Courses of Universities

TIAN Fengjuan

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 104-110. DOI: 10.19722/j.cnki.1008-7729.2021.0072

Abstract （1357）

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The rapid development of a new generation of artificial intelligence (AI) has become a major transformative force in the fourth industrial revolution, not only profoundly changing the way people live, but also posing unprecedented ethical challenges to social development. The study and education of AI ethics should both focus on the academic nature and applicability and on the political, historical, social and value aspects of AI as technological progress. Based on the Marxist viewpoint and methodology, this paper will help develop the leading role of ideological and political theory courses on frontier issues and integrate AI ethics education into teaching activities precisely to build an AI ethics education system with Chinese characteristics, which make college students further strengthen their ideological stance on AI ethics and build the ethics on the basis of Marxist scientific worldview and methodology in order to realize the harmonious development of human, AI, society and nature.

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Copyright law analysis of text and data mining

LI Guoying, LI Jian

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 78-87. DOI: 10.19722/j.cnki.1008-7729.2021.0078

Abstract （1331）

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The application of text and data mining technology requires the input of a large number of works as an analysis database. The output works may also be substantially similar to several prior works, and the original crime of copyright infringement on the reproduction and use of works is not necessarily exempt from fair use. Using the input/output dichotomy to analyze text and data mining is an important tool to unravel the nature of the use behavior of their works. Based on this analysis, there is market failure in the acquisition stage of text and data mining input behavior, and it should be conditionally included in the category of fair use to promote the development and progress of technology. In the case that the output works do not constitute “transformational use”, the judgment of its infringement should break through the principle of separate comparison with the prior works, and judge its substantial similarity with the input works by the combined advanced standard of “whole perception method+abstract separation method”.

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Practice and Thinking on Construction Mechanism of Tutor Team under New Situation

SUN Hongxiang, HU Donghua, XU Tianling

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (5): 82-88. DOI: 10.19722/j.cnki.1008-7729.2021.0152

Abstract （1314）

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Tutor is the key force and also the first person liable of postgraduate training in China. Under the new situation, it is necessary to strengthen the construction of postgraduate tutor team to train high-level talents. According to the education requirements put forward by The 18th National Congress of the Communist Party of China, the current situation and problems of the tutor team are sorted out. Taking “foster character and civic virtue” being the basic task of education as a starting point, this paper explores the construction of “ethics first” post selection assessment mechanism, training communication mechanism of “classification”, teacher-centered scientific research and education mechanism, “two integration” management mechanism and tries to construct tutor team system which takes “foster character and civic virtue” as the primary responsibility. Strengthen tutors’ consciousness of education, and improve the incentive and restraint mechanism and stimulate the endogenous power of tutors to cultivate high-level talents.

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Regional Differences Interaction Between Human Capital and Social Capital in Poverty Reduction—From the Perspective of Absolute Poverty and Relative Poverty

LI Yu, CAO Ying

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 42-51. DOI: 10.19722/j.cnki.1008-7729.2021.0028

Abstract （1309）

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Based on absolute poverty and relative poverty, the Logit model is used to study regional differences of combined human capital and social capital in poverty reduction by using the data of rural families in China Family Panel Studies. The results show that: (1) Under the control of the relevant variables at the individual level and family level, human capital and social capital can significantly negatively affect the rural poverty rate, and the impact of human capital is much greater than that of social capital. (2) There are regional differences in the combined effect of human capital and social capital on poverty reduction. In the eastern region, human capital and social capital have a mutual relationship, while in the central and western regions, there is a complementary relationship between human capital and social capital.

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Consumer’s Ambivalent Attitude under Individual, Product and Situation Factors

YUE Xin, WAN Churou

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2021, 23 (4): 19-27. DOI: 10.19722/j.cnki.1008-7729.2021.0044

Abstract （1283）

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Consumer’s ambivalent attitude is unstable. However, the academic community still lacks systematic research on the change of consumer’s ambivalent attitude under the condition of multiple factors. Three indicators of initial ambivalent attitude type, product involvement and reference group identity are selected from three aspects of individual, product and situation factors, and the change of consumer’s ambivalent attitude under the influence of multiple factors is systematically analyzed. The results show that: The change trend of ambivalent attitude is different between high and low ambivalence consumers. Group identity degree and product involvement degree have a significant effect on consumer’s ambivalent attitude. The interaction of group identity degree and product involvement degree has different influence on different types of consumer’s ambivalent attitude.

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Digital Transformation of Commercial Bank and Improvement of Financing Efficiency of SMEs

WEI Jianguo, WEI Yingjie, SI Xiaohan

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) 2022, 24 (1): 1-11. DOI: 10.19722/j.cnki.1008-7729.2021.0197

Abstract （1223）

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Firstly, the theories of credit rationing, information economics and transaction cost are applied to study the influence of digital transformation of commercial banks on financing efficiency of SMEs (small and medium-sized enterprises) Then, selecting 357 SMEs listed on NEEQ as the research objects, DEA (data envelopment analysis) method is used to measure financing efficiency of transaction and allocation stages in the financing process, and a coupling synergy model is used to measure comprehensive efficiency of the whole financing process The panel regression model is constructed for empirical analysis The results show that digital transformation of commercial banks has significantly positive effects on SMEs transaction and allocation efficiency, as well as comprehensive efficiency, but the effect has a certain lag The positive influence also presents heterogeneity, which is more obvious in non-state-owned SMEs and manufacturing SMEs Finally, countermeasures are proposed to promote digital transformation of commercial banks and improve the financing efficiency of SMEs, including strengthening top-level design and creating distinctive core competitiveness, optimizing the information environment and releasing digital credit value, adjusting the organizational structure and smoothing the internal linkage mechanism, reshaping customer relationships and realizing digital value output, etc

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