Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
Influence Mechanism of Different Types of E-commerce Streamer Attributes on Consumers’ Purchase: Based on Grounded Theory and Text Analysis
WANG Shengyuan, HE Jianglin
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) . 2022, (2): 104 -116 .  DOI: 10.19722/j.cnki.1008-7729.2021.0254

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