关键词: 网红旅游地, 冷思考, 意见领袖, 治理

Abstract: Nowadays, with the profound impact of Internet on peoples life, Internet-famous tourist destination is no longer a new word In recent years, some scenic spots or tourist destinations relying on short videos or other social platforms have gained huge traffic on the Internet The continuous popularity of scenic spots has brought huge economic benefits to the local area, but the problems exposed by the popularity of Internet-famous tourist destinations have also brought new challenges to social governance From the perspectives of Internet-famous setting creation, fission communication, the role of network opinion leader, and based on the analysis of the formation mechanism and communication path of Internet-famous tourist destinations, some reasonable measures are put forward to regulate and guide the development of Internet-famous tourist destinations

Key words: Internet-famous tourist destination, calm thinking, opinion leader, governance