Acta Metallurgica Sinica(English letters)

• 管理科学 • 上一篇    下一篇

以服务质量塑造中国移动通信运营商的竞争优势——基于“服务蓝图”的服务质量实证研究

周华锋; 袁磊   

  1. 南开大学 国际商学院
  • 收稿日期:2003-02-26 修回日期:1900-01-01 出版日期:2003-04-30

BuildingcompetitiveadvantageofChinamobilecommunicationcarriersbyimprovingservicequality——Anempiricalresearchbasedon“serviceblueprint”

ZHOU Hua feng; YUAN lei   

  1. International Business Institute; Nankai University
  • Received:2003-02-26 Revised:1900-01-01 Online:2003-04-30

摘要: 本文从中国移动通信运营业提高服务质量的现实意义出发 ,利用服务蓝图技术抽象出影响移动通信服务质量的指标并进行了实证研究。研究结果表明 ,消费者对通信质量的满意度较高 ,顾客对开户过程、交费过程和客户服务中心的服务的满意度都显著地影响顾客对移动通信服务质量的整体满意度 ,本研究结果同时表明 ,服务外包程度越高 ,顾客的满意度水平越低 ,运营商应该审慎进行服务外包 。

关键词: 顾客满意度, 移动通信运营商, 服务质量

Abstract: This paper, starting with the realistic significance of the improrement of service quality of the Chinese mobile communication ,after reviewing theories about service quality, us blueprint technique to abstract some indicators which influence the service quality of telecommunication and makes some analyses The research result show that customers are very satisfied with the quality of communication and the with the service quality This paper also demonstrates that the degree of outsourcing has a negative...

Key words: customersatisfactiondegree, mobilecommunicationcarriers, servicequality

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