关键词: 数字化, 文化研究, 文化全球化

Abstract: Nowadays, the technology of digitalization and in formation has exerted a direct and tremendous impact on culture. This paper tries to analyze several phases culture will approximately experience in the inevitable globalization context caused by this revolution from the angles of intrinsic essence of culture, the immanent drives of cultural update and optimization and cultural multicontest.

Key words: digitalization, culturalstudy, culturalglobalization