无线市话“小灵通”市场竞争力剖析

Acta Metallurgica Sinica(English letters)

无线市话“小灵通”市场竞争力剖析

张云华,梁雄健

北京邮电大学经济管理学院

收稿日期:2003-11-13 修回日期:1900-01-01 出版日期:2004-01-30

Ananalysisofthecompetitivenessof‘XiaoLingTong’serviceinChina

ZHANG Yun-hua, LIANG Xiong-jian

School of Economics& Management, BUPT

Received:2003-11-13 Revised:1900-01-01 Online:2004-01-30

摘要/Abstract

摘要： 2003年初,“小灵通”一再突破信息产业部的政策底线,以星火燎原之势席卷神州大地。文章借鉴波特“五力模型”对小灵通市场进行竞争力学分析,以探究小灵通成功背后的深层原因;最后提出小灵通的“市场竞争力”模型。

关键词: 无线市话, 小灵通, “五力”模型, 电信竞争

Abstract: Since the beginning of 2003, ‘Xiao Ling Tong’ service has spread throughout the country, which has brought on another round of price war in telecommunication industry Through the analysis of the competitiveness of‘Xiao Ling Tong’ service, it can be found out why such service can prevail in big cities in such a short period of time•

Key words: XiaoLingTong, PAS, competitiveness, telecommunicationscompetition

中图分类号:

F626

张云华,梁雄健. 无线市话“小灵通”市场竞争力剖析[J]. Acta Metallurgica Sinica(English letters).

ZHANG Yun-hua, LIANG Xiong-jian. Ananalysisofthecompetitivenessof‘XiaoLingTong’serviceinChina[J]. Acta Metallurgica Sinica(English letters).