关键词: 移动通信, 流失客户, 挽留价值

Abstract: With more and more emphases put on the management of lossing customers in mobile communication, how
to estimate the detaining value of the customers has become a difficult matter, and whether the detaining policy can
bring revenue or not is also important•Aiming at the situation, the authors design a detaining value model of lossing
customers in mobile communication, which can provide a scientific support for the resources distribution and the real-
ization of the input-output maximum•

Key words: mobilecommunication, lossingcustomer, detaining-value