关键词: 客户细分, 聚类, 导向性, 普通类, 极端类, 电信市场

Abstract: Clustering is a good method which has been widely used in customer segmentation.The paper puts forward a new oriented algorithm of clustering according to customer segmentation of telecom markets.The oriented algorithm of clustering may distinguish the normal clusters and the uttermost clusters.Using this oriented algorithm,the clustered result can be much more scientific and intelligible,which has been proved by some experimentation.

Key words: customersegmentation, clustering, oriented, uttermostcluster, normalcluster, telecommarkets