关键词: 物流企业, 移动增值业务, 移动商务应用模式

Abstract: Nowadays, logistics and telecommunication value-added service are two popular topics. First, this article analyzes three model of value-added service such as B2E,B2B and B2C,which are needed in the informationization of logistics enterprises and then with Anji Logistics as an example, introduces the application of mobile value-added service in logistics enterprises. Finally, from the angles of product development strategy, market development strategy, and corporation strategy, this article puts forward some suggestions for mobile companies in the applications mobile value-added service in logistics enterprises.

Key words: logisticsenterprise, mobilevalue-addedservice, mobilebusinessmodel