Acta Metallurgica Sinica(English letters)

• 信息经济 • 上一篇    下一篇

移动运营商社会渠道风险预警研究

李冰清,贾怀京   

  1. 北京邮电大学 经济管理学院
  • 收稿日期:2008-11-26 修回日期:1900-01-01 出版日期:2009-02-28

Onagentialchannelriskpre-warningofmobileoperators

LI Bing-qing,JIA Huai-jing   

  1. School of Economics and Management, BUPT
  • Received:2008-11-26 Revised:1900-01-01 Online:2009-02-28

摘要: 基于移动运营商渠道战略转型的需要,将back propagation (BP)神经网络引入移动运营商社会渠道风险预警研究。首先建立社会渠道风险预警指标体系,然后在此基础上构建了基于BP网络的移动运营商社会渠道风险预警模型,并对模型进行了训练和检测。结果表明,该模型在判断社会渠道风险状况和分析社会渠道风险来源方面有实际应用价值。

关键词: 营销渠道, 移动运营商, BP神经网络, 风险预警

Abstract: In response to mobile operators’ demand of channel strategic transformation, back propagation (BP) neural network is applied to the research on agential channel risk pre-warning of mobile operator. First, an agential channel risk evaluation index system is established. Second, an agential channel risk pre-warning model is set up based on BP neural network. Following that, the model is trained and tested. The results show that the model can be used to judge agential channel risk grade and analyze risk composition.

Key words: marketingchannel, mobileoperators, backpropagationneuralnetwork, riskpre-warning

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