电视购物与品牌创新

Acta Metallurgica Sinica(English letters)

电视购物与品牌创新

曾静平1，许学峰2

（1.北京邮电大学人文学院，北京100876；2.中国传媒大学基建处，北京100024）

收稿日期:2009-06-03 修回日期:1900-01-01 出版日期:2009-08-30

TVshopping：TheAcademyIntegrationandBrandInnovation

ZENG Jing-ping1,XU Xue-feng2

(1. School of Humanities, BUPT, Beijing 100876, China; 2. Capital Construction Office, Communication University of China, Beijing 100024, China)

Received:2009-06-03 Revised:1900-01-01 Online:2009-08-30

摘要/Abstract

摘要： 传统电视购物正朝着目录购物、电话购物、广播购物、网络购物以及新媒体购物——“大媒体购物”方向发展，需要融汇学术含量，加大研发力度，尽快制订出台《电视购物行业标准》，强化品牌建设，推进管理创新。

关键词: 电视购物, 行业标准, 品牌创新

Abstract:

TVshopping in China is facing new opportunities and challenges Beijing University of Posts and Telecommunications has taken the lead in the first TVshopping research and development centre in China This has created conditions for the healthy and orderly development of the industry, the integration of business and academy as well The media shopping, in diverse ways like TV, Broadcast, Internet, is a crucial part in modern service industry Besides, innovation builds the goal for the media shopping, which is elaborated in system, management and brand

Key words: TVshopping, industrystandard, brandinnovation

中图分类号:

F713
F272.3

曾静平1，许学峰2
. 电视购物与品牌创新[J]. Acta Metallurgica Sinica(English letters).

ZENG Jing-ping1,XU Xue-feng2.

TVshopping：TheAcademyIntegrationandBrandInnovation

[J]. Acta Metallurgica Sinica(English letters).