Acta Metallurgica Sinica(English letters)

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论手机出版物的传播特点

李明1,2,夏光富1   

  1. 1 重庆邮电大学 传媒艺术学院,重庆400065;2 中国传媒大学 动画学院,北京100024

  • 收稿日期:2009-12-01 修回日期:1900-01-01 出版日期:2010-02-28

OnTraitsofCommunicationofMobilePublications

LI Ming1,2,XIA Guangfu1
  

  1. 1 College of Communication and Fine Arts,Chongqing University of Posts and Telecommunications,Chongqing
    400065,China;2 Animation School,Communication University of China, Beijing 100024,China
  • Received:2009-12-01 Revised:1900-01-01 Online:2010-02-28

摘要:

手机出版是以手机多媒体技术为基础,通过手机进行阅读的一种新型的出版形态。本文从传播层面入手,深入考察了手机出版的传播形态特点。作为一种产品的数字化、流通的网络化、交易的电子化等特性的出版形态,手机出版存在传播介质非物质化、传播语言多样化、传播形式互动化以及传播模式小众化等特点。

关键词: 手机出版物, 传播特点, 比特传播, 多样传播, 互动传播, 小众传播

Abstract:

Mobile publishing is a new form of publishing based on the technology of mobile media From the angle of communication, this article analyzes its form of communication As a digital product circulating in network and realized by electronic transaction, mobile publishing has the characteristics of nonmaterialized communication vehicle, diversity of language, interactive communication forms and minority patterns of communication

Key words: mobilepublications, traitsofcommunication, bitcommunication, diversitycommunication, interactivecommunication, minoritycommunication

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