关键词: 网络水军, 网络传播, 舆论, 影响力

Abstract:

In recent years, the cyber world has witnessed the rising of “network navy”, which led web celebrities to the centre of mass media And “US Military Network Navy” is especially highly concerned by the world This paper, using “network navy” as a clue, discusses the emergence and features of “network navy”, subsequently analyzes the relationship between “network navy” and the Internet hype, and clarifies its strengths, values and drawbacks While focusing on the distinctiveness and differences in the network, media and public opinions, this paper aims at demonstrating traditional media’s function and responsibility of social supervision and proper manipulation of the public opinions of web events

Key words: network navy, network communication, public opinion;