北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (6): 30-.

• 网络文化 • 上一篇    下一篇

从媒介议程设置到受众自我设置:网络媒体议程设置理论的新特点

  

  1. (北京邮电大学 人文学院,北京100876)
  • 收稿日期:2011-09-14 出版日期:2011-12-31 发布日期:2023-03-27
  • 基金资助:

    国家社科基金重点项目(07AXW004);北京邮电大学人文社科基金项目(2010BS05)

From the Media Agenda Setting to the Audience Self-setting: New Features #br# of the Network Media Agenda Setting Theory

  1. (School of Humanities, Beijing University of Posts and Telecommunications, Beijing 100876, China)
  • Received:2011-09-14 Online:2011-12-31 Published:2023-03-27

摘要:

网络媒体的发展大大改变了媒介环境,凭借数字化、多媒体、超文本的技术特征和多元化、个性化、交互性、快捷性、开放性和传播内容的丰富性等传播特征,网络媒体下的议程设置功能发生了显著变化,受众的匿名心理和角色扮演心理决定其对传播内容的选择不会完全受到传播者的影响,反而会根据自己的喜好、文化背景、价值观等形成“自我设置”。此外,本文认为,传统媒体中的某些新闻事件往往来源于网络,即网络媒体具有给传统媒体设置“议事日程”的功能。

关键词: 网络媒体, 拟态环境, 议程设置, 自我设置

Abstract:

The development of network media has dramatically changed the media environment The network media has some new features different from traditional media, such as digitalization, multimedia, hypertext technical features and diversity, personalization, interactivity, promptness, openness and abundant content of communication These features make the agenda setting theory undergo significant changes Decided by the anonymous psychology and role-playing psychology, the audiences will not be completely affected by the disseminators when choosing the information they need, but will form the “self-setting” according to their own preferences, cultural background and values In addition, some events reported by the traditional media firstly come from the network media, which indicates that the network media sets the agenda for the traditional media

Key words: network media, pseudo-environment, agenda setting, self-setting

中图分类号: