关键词: 网络文化生态, 主流文化, 商业化

Abstract: Cybercultural ecology faces many serious problems currently, such as opposing public opinions, the weakening of mainstream culture, over-commercialization and the insufficiency of network ethics The problems are rooted in many aspects including the reality of the transition period, the characteristics of network transmission, the promotion of commercial power, the construction of public cultural network, government supervision and the manner of Internet users The corresponding countermeasures are put forward including rationalizing management mechanism, strengthening the construction of the mainstream culture, restraining the impact of over-commercialization, strengthening the construction of public cultural service network and carrying out the cybercultural criticism

Key words: cybercultural ecology, mainstream culture, commercialization