北京邮电大学学报(社科版) ›› 2018, Vol. 20 ›› Issue (2): 69-75.

• 经济与管理 • 上一篇    下一篇

心理暗示对个人信息提供意愿的影响研究

  

  1. 北京邮电大学 经济管理学院,北京100876
  • 收稿日期:2018-01-18 出版日期:2018-04-30
  • 基金资助:
    教育部人文社会科学研究规划基金项目(16YJA630063)

Influence of Suggestion on Consumers′ Willingness to Provide Personal Information

  1. School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2018-01-18 Online:2018-04-30

摘要: 心理暗示在商业领域的应用越来越广泛,但在个人信息利用领域的研究刚刚开始。本研究团队偶然发现企业在获取个人有效信息时,用户对有无信息保密协议提示两种情景的反应有明显差异,由此引出本文拟探讨的问题:心理暗示对个人信息提供意愿的影响。基于个人信息和心理暗示的研究综述与归纳,设计了实验研究方法,在两种不同的场景环境下分别针对有暗示(实验组)、无暗示(对照组)两组进行了两次实验。结果表明:暗示情景对于暗示效果的影响很显著;积极暗示在适当情景中能提高用户的提供意愿;女性比男性更容易受暗示影响。研究结论有助于企业了解消费者所受的暗示作用,发展更和谐、健康的数字经济,也为心理学在本领域的应用带来积极的推进作用。

关键词: 个人信息, 信息提供意愿, 心理暗示, 暗示作用

Abstract: Suggestion effect has been widely used in the business world, but similar research in the field of personal information is just at the beginning phase In the preliminary questionnaire survey of the same subject, it was found that there was a great difference between suggestion and non-suggestion during the process of getting users′ information Therefore, this paper plans to examine suggestion effect on willingness of providing personal information Based on the literature review of personal information and suggestion, the experimental research method was designed Two experiments were conducted in two different scenarios with implied suggestion group (experimental group) and non-suggestive group (control group) respectively Results show that the scenario is crucial for the suggestion effect, and the suggestion can positively affect consumers′ willingness to divulge personal information when consumers are implied in the appropriate scenario Furthermore, females are more likely to be influenced by the suggestion than men in the same situation The Conclusions help enterprises understand the effects consumers have been suggested, which not only benefits the development of a more harmonious and healthy digital economy, but is also helpful for the positive application of psychology in the field of management

Key words:  personal information, willingness of providing information, suggestion, effects of suggestion

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