Abstract: There are many cultural conflicts and contradictions in the development of network, which determine the importance of the choice and fixed position of cultural ethics about the networkbased culture construction. The networkbased culture construction in China should, from the high plane of international culture, adapt itself to the current of the networkbased society development, seize the opportunity of networkbased culture development, and build the national keynote and the strategy for the development...

Key words: network-basedculture, culturalconflicts, thechoiceofculture, culturalethics