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Top Read Articles Published in last 1 year |  In last 2 years |  In last 3 years |  All Please wait a minute... For Selected: Download Citations EndNote Ris BibTeX Toggle Thumbnails Select Impact of Financial Technology on Efficiency of Finance in Supporting Real Economy—Based on Data from 31 Provinces in China ZHAO Baoguo, SONG Shuqing Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 71-83.   DOI: 10.19722/j.cnki.1008-7729.2024.0048 Abstract （342）            Knowledge map    Save  China attaches great importance to the development of the real economy. In the Central Financial Work Conference, it was stressed again that finance must serve the real economy, and finance should provide high-quality services for economic and social development. Under the background of the rapid development of financial technology, ways and means of financial services for the real economy have been constantly innovated and improved, which has injected new vitality into the development of the real economy. The panel data in China’s 31 provinces (autonomous regions and municipalities) from 2012 to 2021 is selected to conduct a systematic empirical test on the impact of financial technology on the efficiency of finance in supporting the real economy. The findings are as follows. Financial technology significantly improves the efficiency of finance in supporting the real economy; Financial regulation is included in the model, and it is found that financial regulation has a positive moderating effect on the relationship between financial technology and the efficiency of finance in supporting the real economy; Financial technology plays a more significant role in improving the efficiency of finance in supporting the real economy in eastern regions and regions with higher financial development levels. The research provides theoretical basis and empirical evidence for promoting the development of financial technology, improving the efficiency of finance in supporting the real economy and implementing appropriate financial regulation. Related Articles | Metrics Select Influencing Factors and Evaluation of Community Home-based Care Service Quality in Beijing ZHANG Lin, , GAO Yingju, YAN Qiang, YIN Jielin, QU Li Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 32-45.   DOI: 10.19722/j.cnki.1008-7729.2023.0158 Abstract （312）            Knowledge map    Save Starting from the multi-dimensional subject of “government-community-elderly”, and based on Maslow’s hierarchy of needs theory and welfare pluralism theory, the theoretical model of influencing factors of community home-based care service quality is constructed, and the key influencing factors on service quality are identified and extracted. The empirical results show that both government and community have positive effects on service quality. On this basis, the evaluation index system of community home-based care service quality is constructed to evaluate service quality in Beijing. The results show that the service quality of self-actualization demand and security demand is good, while the service quality of self-esteem demand is disappointing. Based on the results and the actual situation, the current predicament faced by Beijing’s community home-based care is analyzed, and policy suggestions are put forward, to provide theoretical support for the study of home-based care services and help the construction and development of smart care in Beijing. Related Articles | Metrics Select Impacts of Live-Streaming Product-related Information on Consumer’s Trust and Purchase Intention JIA Minjiang Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 46-58.   DOI: 10.19722/j.cnki.1008-7729.2024.0036 Abstract （311）            Knowledge map    Save To understand the impacts of information related to different products in the live-streaming environment on consumer’s trust and purchase intention, conclusions are drawn from the domestic survey questionnaires and structural equation model analysis. (1) Information regarding quality, usage and comment of the experience product has a significant positive impact on consumer’s trust in live streamers. However, product information does not have a significant impact on consumer’s trust in this type of product. Only trust in live streamers has a significant positive effect on consumer’s purchase intention. (2) Information related to manufacturer, usage and comment of the search product has a significant positive impact on consumer’s trust in live streamers. Specifically, usage information has a significant positive impact on consumer’s trust in the product. Both types of trust as well as product quality information significantly influence consumer’s purchase intention. (3) The production-related information and preferential policies of both types of products do not have a significant impact on consumer’s trust towards either live streamers or products themselves. Therefore, live streamers should focus on information about product quality, usage, and evaluation, and avoid excessive promotion of production information and preferential policies. Related Articles | Metrics Select Innovation Effects of Robot Applications under New Quality Productive Forces Path—Based on Empirical Evidence from A-share Listed Companies HE Wei, LYU Jingwen, FENG Lu Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 1-17.   DOI: 10.19722/j.cnki.1008-7729.2024.0039 Abstract （310）            Knowledge map    Save new quality productive forces; industrial robot; cost reduction and efficiency improvement; market competition; innovation capability. Related Articles | Metrics Select Generative Technology and Audiovisual Manipulation:Internal Mechanisms and Governance Strategies for Deepfake in Age of AIGC XU Min, XIAO Shuyan Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 27-35.   DOI: 10.19722/j.cnki.1008-7729.2024.0057 Abstract （307）            Knowledge map    Save  The rapid development of artificial intelligence generated content (AIGC) has brought unprecedented and revolutionary experience for human production and life, while promoting the continuous innovation of the AI industry, it is also necessary to face up to the various types of risks arising from this technology. In the past two years, the amount of deepfake content driven by generative technologies has been increasing, and the audiovisual manipulation of the public by technological manipulators through false information has gradually become a severe challenge that needs to be addressed in today’s society. Based on the theory of information manipulation, a comprehensive theoretical framework covering “motive-process-result” is constructed. Under this framework, a detailed and in-depth discussion is made on the key dimensions of manipulators’ motives, means, communication channels, audience weaknesses and real-world impacts of audiovisual manipulation by means of deepfake technology, and the internal mechanisms of the whole process of deepfake has been comprehensively revealed. On this basis, targeted governance strategies from three aspects of agile governance, technological innovation and global co-governance are proposed. Related Articles | Metrics Select Can Big Data-enabled Price Discrimination Against Existing Customers Be Avoided?—Analysis Based on Evolutionary Game and Simulation WAN Yan, ZENG Hong, SHI Shuyang, LIU Hengyu Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 56-65.   DOI: 10.19722/j.cnki.1008-7729.2024.0055 Abstract （290）            Knowledge map    Save An evolutionary game model between platforms and users is constructed from the perspective of conserving public resources and supporting market development. The model explores formation conditions and stability of different equilibrium points under the scenario where users have the freedom to switch platforms. Based on theoretical deduction, numerical simulations using Octave are conducted to analyze the factors influencing platform’s algorithmic discrimination pricing and determine the conditions required for an ideal state without such pricing. Additionally, this study aims to explore alternative measures, aside from regulation, that can help achieve this ideal state. The results indicate that avoiding big data-enabled price discrimination against existing customers does not necessarily rely on means such as real-time monitoring or fines; fostering multiple platforms and promoting platform competition may be a more direct and feasible approach. Related Articles | Metrics Select Digital Identity Recognition: Conflicts of Law, Ethics and Technology in Future Human-machine Interaction JIN Mengge Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 11-22.   DOI: 10.19722/j.cnki.1008-7729.2024.0030 Abstract （286）            Knowledge map    Save Digital identity no longer solely pertains to the question of “Who am I”, but rather involves the question of “Who am I perceived to be”. The convergence of digital and virtual identities makes individual identities more fluid, but it also triggers conflicts between identities in the virtual and real worlds. Identity authentication plays a crucial role in human-computer interaction, where the potential bias of machine learning and inequality of digital identity demand more attention. With the rise of the digital economy, identity data is becoming a new symbol of power, embroiling individuals, governments, and corporations in power struggle. The legal field, facing the challenges of digital identity, must keep pace with rapid development of technology while also balance the conflict between identity authentication and privacy rights. Digital identity recognition also touches on issues of digital ethics, so people should reevaluate the relationship between technology and identity, clarify whether the purpose of technology is to serve humanity or replace it, and how to redefine “human” in human-computer interaction. Advancing towards a more human-centered digital identity requires the collaborative progress of technology, law, and ethics, as well as in-depth cooperation and research across various disciplines. In facing unknown challenges, there is a need to expand from the individual question of “Who am I” to the collective question of “Who are we” to foster a positive outlook on the future relationship among technology, identity and humanity. Related Articles | Metrics Select New Teaching Mode for International Chinese Language Education from Perspective of Relevance Theory —Case Study of Elementary Chinese Comprehensive Course for International Students HAO Jingfang Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 113-122.   DOI: 10.19722/j.cnki.1008-7729.2024.0058 Abstract （267）            Knowledge map    Save Based on the teaching practice of elementary Chinese Comprehensive course, the new classroom teaching mode of international Chinese language education is explored. Based on the relevance theory, a new classroom teaching model of international Chinese language education is put forward from two aspects of “creating the maximal relevance in line with students’ cognition” and “helping students to construct the optimal relevance”. On the basis of understanding students’ cognitive structure, teachers should strive to create the maximal relevance for students’ communication by associating new knowledge with students’ old knowledge, with students’ life, with the country’s cultural customs and national conditions, and by interconnecting various links of classroom teaching process. At the same time, teachers can help students construct the optimal relevance in terms of proper teaching language, ostensive information, multi-modal teaching resources, and non-verbal ostensive behavior. The research results show that this teaching mode can effectively help students learn and understand new knowledge and improve the teaching effect. Related Articles | Metrics Select Governance of Cyberbullying among Minors HE Qun, SHEN Junyan Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 104-113.   DOI: 10.19722/j.cnki.1008-7729.2024.0041 Abstract （259）            Knowledge map    Save  Cyberbullying is characterized by hiddenness and high incidence, and it is difficult to cope with cyberbullying by the traditional school bullying governance model. Algorithmic governance, as the specific application of situational criminology in cyberspace and the representative method of modern governance, has the advantages of high efficiency, precision and prediction, and can effectively solve the problem of cyberbullying. Therefore, on the basis of maximizing the interests of minors, it is necessary to take a series of measures to establish and improve the algorithmic governance system of cyberbullying among minors, from aspects of implementing Regulations to Protect Minors in Cyberspace, clarifying nulti-governance and avoiding algorithmic risks, in order to build a safe and harmonious network environment, to safeguard the lawful rights and interests of minors, and to provide strong protection for the healthy growth of minors.  Related Articles | Metrics Select Governance Innovation of Public Data Authorized Operation: Diversified Data Intermediaries DING Fengling, ZHANG Chuyu Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 84-96.   DOI: 10.19722/j.cnki.1008-7729.2024.0037 Abstract （244）            Knowledge map    Save  With the gradual clarification of the top-level design for the utilization of public data, attention has been shifted to underdeveloped public data resources, which has accelerated the exploration of public data authorized operation models. However, there is currently no standardized model in the early stage of development of public data authorized operation. Data islands, security risks, and high operational costs also limit the release of public data value to some extent. In contrast, diversified and flexible data intermediaries can play different roles in public data operation. They can break data monopolies in different regions and industries through public data trusts, reduce data circulation costs among regions and departments through data marketplaces, and enhance data trust through public data cooperatives in order to ensure public data authorized operation for public welfare. The application of diversified data intermediaries in the practice of public data authorized operation is of great significance to improvement of the operation model, activation of public data resources, and promotion of the development of  digital economy.  Related Articles | Metrics Select Logical Path of Intelligent Ideological and Political Education Enabling Common Prosperity of Spiritual Life XU Mengqi, Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 18-26.   DOI: 10.19722/j.cnki.1008-7729.2024.0070 Abstract （233）            Knowledge map    Save  Common prosperity of spiritual life is the inherent requirement of achieving common prosperity in the new era, and it is also an important issue faced by ideological and political education. With the rapid development of artificial intelligence technologies, intelligent ideological and political education plays an increasingly obvious role in people’s spiritual life. Common prosperity of spiritual life not only means individuals’ having a rich and abundant spiritual world, but also reflects that people jointly create, jointly build and jointly enjoy the fruits of spiritual and cultural development. Because intelligent ideological and political education and promotion of common prosperity of spiritual life are cohesive in the aspects of value subject, value goal, value function, and the way of value, intelligent ideological and political education has significant functional advantages in the process of promoting common prosperity of spiritual life for all. The problems that hinder the function of intelligent ideological and political education and impede common prosperity of spiritual life must be seriously researched and solved, making the high-quality development of intelligent ideological and political education enhance common prosperity of spiritual life. Related Articles | Metrics Select Regulatory Path of Improper Format Clauses in Click-wrap Contracts under Background of Big Data CHEN Wenxing, ZHANG Yuqian Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 1-10.   DOI: 10.19722/j.cnki.1008-7729.2024.0014 Abstract （227）            Knowledge map    Save Taking user agreements and privacy policies of 15 online platforms in China as a sample for empirical analysis, it is pointed out that improper format clauses in click-wrap contracts include unilateral change of clauses, automated decision-making clauses, unrestricted user content authorization clauses, etc. Although existing methods such as obvious unfairness, explanation obligations, and automated decision-making norms can compensate for the flaws to some extent, they cannot fully solve the problems due to their own shortcomings, so there are still deficiencies in the regulation of improper format clauses in click-wrap contracts. Therefore, it is necessary to take some measures to safeguard the rights and interests of users in the online environment, such as establishing a negative list of format terms, strengthening dynamic supervision, optimizing platforms’ explanation obligations, setting options of refusing automated decision making, clearly informing users of obligation scope, and enhancing users’ rights awareness. Related Articles | Metrics Select Generative Logic, Scientific Connotation and Theoretical Character of Xi Jinping’s Important Discourse on Spirit of Scientists LIU Xin Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 92-100.   DOI: 10.19722/j.cnki.1008-7729.2023.0170 Abstract （222）            Knowledge map    Save Xi Jinping’s important discourse on the spirit of scientists has profound generative logic. It is inheritance and development of Marxist scientific views, a profound summary of the spirit of Chinese scientists, and theoretical sublimation of science and technology workers’ devotion to scientific practice in the new era. Xi Jinping’s important discourse on the spirit of scientists is rich in connotation and logically rigorous. It systematically answers basic questions such as what the spirit of scientists is, why it should be promoted, and how to promote it. It demonstrates a grand strategic vision, firm people’s stance, strong consciousness of problem, profound cultural genes, and noble spiritual pursuit, providing theoretical and action guidelines for adhering to and promoting the spirit of scientists in the new era. Related Articles | Metrics Select Evolutionary Game Analysis of Traffic Violation Regulation for Instant Logistics Riders Based on Prospect Theory XIAO Liang, LI Hongyong, YU Fumao, Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 66-78.   DOI: 10.19722/j.cnki.1008-7729.2024.0031 Abstract （215）            Knowledge map    Save In order to deal with traffic safety problems caused by traffic violation of instant logistics riders, replacing expected utility theory with prospect theory, an evolutionary game model of regulation of riders’ non-compliant delivery was constructed, which integrated subjective probability weight function with value function. The interactive relationship and influencing factors between instant logistics platform regulation and riders’ delivery decision-making were analyzed. The decision model of riders’ selection of delivery strategies related to income was further established by introducing reputation incentive mechanism, and a new approach to the regulation of non-compliant delivery behavior of riders with different risk attitudes was explored. The results show that the proportion of riders’ compliant delivery is positively correlated with the probability of investigating irregular delivery and fines, the probability of traffic accidents and corresponding losses, and negatively correlated with the cost of riders’ compliant delivery. Platform and riders’ risk preference attributes of high probability loss and underestimation of the prospect value perception of active regulation cost and compliant delivery cost make it difficult to form an ideal equilibrium stability strategy. Riders with different risk attitudes have different feedback on reputation incentive mechanism of platform. By introducing reputation incentive mechanism, the platform can promote risk-aversion riders to choose compliant delivery strategies. However, the mechanism fails to riders with risk preference, and the platform should restrict risk preference riders to choose irregular delivery strategies by setting reasonable penalties. The research results can provide a theoretical reference for the instant logistics platform to formulate a regulatory strategy combining rewards and punishments. Related Articles | Metrics Select Analysis of soft skills of ICT graduate students: A survey comparing students and professionals’ perceptions HAO Jinmei, LI Jing Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 101-112.   DOI: 10.19722/j.cnki.1008-7729.2024.0025 Abstract （209）            Knowledge map    Save This study explores how graduate students in ICT perceive the importance of soft skills for entry-level positions and their requirements for skill development. By comparing survey data from 286 students and 102 professionals, the study uncovers the gap in perceptions of soft skills between students and professionals. While students acknowledge the importance of soft skills, there is a notable gap in how they prioritize the importance of these skills and their training needs compared to professionals. Drawing from the survey results, the study puts forward principles and strategies for universities to enhance the cultivation of students’ soft skills. Related Articles | Metrics Select Dilemma and Way out of Copyright Compliance for Generative AI-Assisted Journalistic Creation LIU Zhen, ZHANG Zhouying Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (5): 1-7.   DOI: 10.19722/j.cnki.1008-7729.2024.0121 Abstract （202）            Knowledge map    Save Under the continuous development of artificial intelligence (AI), journalists have started utilizing AI to assist in news creation. However, the potential challenges to copyright compliance arise simultaneously. By analyzing AI involvement in news creation, compliance risks can be identified with regard to data sources, creation processes, distinction from AI autonomous creation, and creation forms. According to these issues, the following measures can be taken: promoting the “Creative Commons Agreement”, adopting the collective management system of copyright to facilitate the use of prior works, enhancing algorithmic filtering and content identification obligations, as well as incorporating the utilization of AI-generated content into the scope of fair use interpretation. Related Articles | Metrics Select Relationship Between Individual Personality Types and Colors in Metaverse HOU Wenjun, ZHANG Zhining Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 79-91.   DOI: 10.19722/j.cnki.1008-7729.2023.0144 Abstract （196）            Knowledge map    Save In various aspects of virtual product design in the metaverse, color is one of the most intuitive ways to reflect whether an interactive product is easy to use. It gives people rich visual impact and directly affects people’s inner feelings. But not everyone’s perception of color is the same, as it is influenced by people themselves and the surrounding environment. Based on the design research of virtual images and virtual products in the metaverse, the impact of personality types on color perception in the same environment was explored, and the relationship between different personalities and hue, saturation, and brightness in colors was researched. The quantitative relationship between color attributes and personality associations was studied. The semantic differential method was used to obtain personality associations triggered by color, and a color personality model was established based on data regression for experimental design. The research results indicate that the brightness, saturation, and hue have an impact on the perception of personality traits. Moreover, the relationship between the attributes of color and its arousal of personality associations can be well quantified by data regression models. This result provides a theoretical basis for the production of virtual design based on personality and social interaction in the metaverse. Related Articles | Metrics Select Judgment Standards of Originality of Audiovisual Works in Digital Era-Facial Special Effects as Entry Point WANG Hongjun, WANG Yali Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (3): 23-31.   DOI: 10.19722/j.cnki.1008-7729.2024.0028 Abstract （190）            Knowledge map    Save In digital era, a variety of new “continuous pictures” emerge, and whether it has the originality of legal audiovisual works depends on how to quantify the “degree” of originality. However, the existing criteria for judging the originality of audiovisual works are difficult to apply because they are too abstract. In order to measure the “degree” of originality of these new “continuous pictures”, the research method of both jurisprudence and technology is used, and comprehensively considering the creation results and the creation process, and through analyzing the typical case of “Dream Cloud” facial special effects infringement case, the following conclusions are drawn: In terms of measurement factors, in addition to the hierarchical expression of facial special effects, the creation content of intelligent human-computer interaction presets should be excluded. In terms of originality criteria, three criteria should be established: focusing on continuous pictures, logical connection of pictures, and dynamic presentation of pictures. Related Articles | Metrics Select How to Break Paradox of Digital Skill Talent Development in Business? —Study Based on Machine Learning ZHAO Chen, GAO Xinqi, ZHOU Jinlai Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 36-45.   DOI: 10.19722/j.cnki.1008-7729.2024.0068 Abstract （177）            Knowledge map    Save  In the era of digital economy, organizations need to invest a lot of resources in developing employees’ digital skills to maintain a competitive advantage; however, organizations face the risk of employee turnover when they succeed in developing highly-skilled employees. This paradox between talent cultivation and talent turnover has not been properly resolved for a long time. The study aims to provide new perspectives to solve this problem by predicting whether employees will leave and constructing a portrait of retained employees through machine learning techniques with the help of XGBoost model and K-means cluster analysis. The study is based on the voluntary redundancy model and is conducted by using an open source employee turnover dataset containing 19,158 sample points on the Kaggle data analytics platform. The study shows: (1) There are four types of retained employee portraits, including entry-level, women with arts-business-humanities background, senior-stability, and opportunity-chasing; (2) Employee screening plans and training strategies are proposed based on the four types. The findings reveal the potential of machine learning techniques in building accurate employee retention prediction models, which are of theoretical reference and practical guidance for organizations to screen employees with training value before implementing digital skill training and to make scientific employee retention decisions. Key words:  machine learning; organizational talent development paradox; digital skill training; employee turnover portrait   北京邮电大学学报（社会科学版）2024年第4期第26卷第4期2024年8月北京邮电大学学报（社会科学版）Journal of Beijing University of Posts and Telecommunications（Social Sciences Edition）Vol.26，No.4Aug.2024 Related Articles | Metrics Select Impact of Data Element Flow Environment Suitability on Regional Economic Growth DONG Ying, SUN Zhongyuan, ZHUANG Yuanyuan Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (4): 59-70.   DOI: 10.19722/j.cnki.1008-7729.2024.0061 Abstract （174）            Knowledge map    Save  Based on the panel data of 279 prefecture-level cities in China from 2011 to 2022, the impact of data element flow environment suitability on regional economic growth and its mechanism are empirically tested. The research results indicate that, firstly, data element flow environment suitability has a significant positive impact on regional economic growth. Secondly, the upgrading of employment structure and industrial structure plays a significant mediating role between data element flow environment suitability and regional economic growth. Finally, further research has found that at the increasing quantile of regional economic growth, the impact of data element flow environment suitability on regional economic growth is continuously strengthening. The research results are expected to provide important support for theoretical research on data elements and policy-making for economic development in the future. Related Articles | Metrics