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    Origins, Types and Generative Mechanisms of Internet Buzzwords
    WU Bingzhang, YIN Xiayan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 45-54.   DOI: 10.19722/j.cnki.1008-7729.2023.0027
    Abstract1920)            Save
     Internet buzzwords as a special language variant, can reflect the dynamic development of the society in various levels to a certain extent. The origins and types of Internet buzzwords in the past ten years are systematically analyzed from a macro perspective. The origins mainly focus on eight aspects: entertainment, film and television, social industry, public figures, government, social hot spots, dialects, foreign languages and general language used on social platforms. The constituent form can be divided into five categories: phonetic modification, vocabulary reconstruction, semantic generalization, popular configuration, and network idioms. Based on the typical expressions in various types of buzzwords from a micro perspective, the main common mechanisms of various types of buzzwords under intra-lingual and extra-lingual motivation are analyzed.
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    Educational Question-Answering Systems Based on Large Language Model
    ZHANG Chunhong, DU Longfei, ZHU Xinning, ZHAO Hui
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (6): 79-88.   DOI: 10.19722/j.cnki.1008-7729.2023.0094
    Abstract737)            Save
    This paper aims to investigate the application of the Large Language Model in educational question-answering systems, and explore its optimization strategies in the educational domain. In recent years, methods based on pre-trained models have garnered much attention in the field of natural language processing. Large Language Model, as a pre-trained language generation model, holds promising potential for reducing development costs and enhancing accuracy in educational question-answering systems. A comprehensive analysis is made from three key aspects: the practical application of Large Language Model in educational question-answering systems, its impact on the educational sector, and optimization approaches. Regarding the practical application in education, the effects of multi-turn question-answering, zero-shot (few-shot) learning, and multi-modal query handling are investigated, and a quantitative analysis is conducted. Additionally, a strategy based on Hard Prompts is explored, aiming at elevating the performance and applicability of Large Language Model in educational question-answering systems. Through a comprehensive evaluation of its strengths and limitations, reference and guidance are provided for intelligent tutoring within the realm of education.
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    Situation Achievement · Prospect: the Party’s Ideological Work in Decade of New Era
    ZHANG Chu
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 25-31.   DOI: 10.19722/j.cnki.1008-7729.2023.0090
    Abstract466)            Save
    Summing up the situation and achievement of our country in ideological field in the decade of the new era can provide valuable theoretical reference and path reference for ideological work in the new situation. In the new era, the fundamentals of the Party’s ideological work are in good shape but remain risks. The situation in the field of ideology has made overall and fundamental changes: the Party has paid new attention to the status of ideological work, achieved new results in the implementation of the Party’s responsibility for the main body of ideology, stepped forward to a new stage in the construction of ideological security, and absorbed new impetus for the progress of the construction of ideological discourse. Further promotion of the ideological work on the new journey of the new era should consolidate the guiding position of Marxism in the field of ideology, construct the socialist ideology with strong cohesion and leading force, and based on a holistic approach to national security, firmly maintain ideological security.
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    Modernization of Harmony Between Humanity and Nature: Generation Logic and Global Significance
    LI Quanxi, MA Li
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 16-24.   DOI: 10.19722/j.cnki.1008-7729.2023.0096
    Abstract383)            Save
    Harmony between humanity and nature is one of the basic features of a Chinese path to modernization. By literature research, the generation logic and global significance of the modernization of harmony between humanity and nature is analyzed in terms of theory, history and reality. It is found that the modernization of harmony between humanity and nature originates from harmony between humanity and nature in Marxist theory, the ecological wisdom within China’s fine traditional culture, and a rethink of inherent deficiencies of western countries’ ecological modernization. In terms of its global significance, it surpasses the western model of ecological modernization, provides a new mode of ecological civilization for developing countries, and contributes Chinese wisdom to global ecological governance. Therefore, the philosophy of harmony between humanity and nature should be adhered to, strengthening the exploration of voice transmission and recognition of the modernization of harmony between humanity and nature and manifesting its global significance.
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    Governance Mechanism and Innovative Practice of Network Ideology in Universities in New Era
    WU Hao
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 16-23.   DOI: 10.19722/j.cnki.1008-7729.2023.0056
    Abstract362)            Save
     Ideological work is an extremely important task of the Communist Party of China. As the forefront of ideological work, universities shoulder the responsibility of providing talented graduates and intellectual support for the realization of the Chinese Dream of national rejuvenation. Entering the new era, the ideological battlefield of the Internet plays a very important role in the ideological work of universities, and the ideological work through the Internet has also been placed in a prominent position in the ideological work of universities, with its importance and timeliness becoming more prominent. This article focuses on the overall situation of network ideological work in universities in the new era. In response to the profound changes unseen in a century, the common problems and manifestations of network ideological work in universities are analyzed, the strategies and practices of carrying out network ideological work in universities in the new era are sorted out. By integrating theory with practice, implications for doing high-quality network ideological work in universities in the new era are provided.
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    Influence of Public Pension System on Retirement Decision-Making in South Korea and Its Enlightenment to China
    WANG Yunduo, ZHU Yaochen
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 72-81.   DOI: 10.19722/j.cnki.1008-7729.2023.0026
    Abstract354)            Save
     In order to study the influence of South Korea’s pension system on retirement decision-making under the background of aging population, the panel data of the elderly labor force is used to make an empirical study and it is found that prospective incentives related to the public pension system have a statistically significant impact on retirement probability; Elderly employees respond more to the additional income and increased pension benefits that come with continued employment than to the economic gains that come with greater pension wealth; In particular, intergenerational income transfers from children to parents have a significant impact on parents’ life in retirement, showing that low fertility rate makes it harder to alleviate poverty in old age and keep pensions stable. The effect of the public pension system on retirement decision-making in South Korea will bring some enlightenment to analyzing China’s low fertility rate and raising the fertility rate.
    Key words:  population aging; pension; retirement; old age labor supply; enlightenment   北京邮电大学学报(社会科学版)2023年第4期第25卷第4期2023年8月北京邮电大学学报(社会科学版)Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)Vol.25,No.4Aug.2023
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     Application of Large Language Models in Automated Construction of Knowledge Graphs for University Subject Domains
    TANG Xiaosheng, CHENG Linya, ZHANG Chunhong, ZHU Xinning
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (1): 125-136.   DOI: 10.19722/j.cnki.1008-7729.2023.0107
    Abstract354)            Save
    The rapid development of artificial intelligence has promoted the intellectualization in the field of education, and research on the construction of subject knowledge system by using knowledge graphs has emerged. The knowledge system constructed by knowledge graphs can model the correlation among knowledge points and form the course knowledge context, which is helpful for learners to memorize and understand knowledge in a deep level. However, the teaching resources of subject courses are diverse and scattered, and the existing automatic construction methods often use a single data resource with low resource utilization rate, which is difficult to provide guidance for the construction of professional knowledge systems. Moreover, low degree of automation and high cost need different modules to process the unstructured texts and generate the graphs, so reproducibility and portability are weak. Therefore, an optimization process of subject knowledge graph construction is proposed based on the large language model, which highly integrates the advantages of the large language model and the logical correlation of knowledge in various subjects. Specifically, taking the major of communication as an example, the powerful function of a large language model such as ChatGPT is used to design a knowledge system through subject knowledge analysis by using a variety of knowledge sources, so as to automatically extract knowledge entities and knowledge relations based on teaching resources to form a final subject knowledge system, which can also be introduced to other subject fields. 
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    Ideological and Political Education in Universities from Perspective of Algorithmic Recommendation
    ZHOU Ye, LI Xinzhi
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 1-6.   DOI: 10.19722/j.cnki.1008-7729.2023.0082
    Abstract342)            Save
    With the development of artificial intelligence and big data, algorithmic recommendation has become a new variable affecting the shaping of university students’  values. Therefore, it is necessary to optimize the ecology of algorithms to create a clear space; master the characteristics of algorithms to get out of the information cocoon; innovate the education mode to build an interactive platform; adhere to the discourse position, take the initiative to regulate the algorithms’  “technique”, and harness the “algorithms” with the mainstream value orientation.
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    Does Digital Transformation Promote Groundbreaking Innovation of Enterprises?—Based on Empirical Evidence from China’s A-share Listed Companies
    LI Hongbing, LI Rouyan, TANG Lian
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (1): 1-15.   DOI: 10.19722/j.cnki.1008-7729.2023.0175
    Abstract210)            Save
    Based on the data of segmented patents and digital transformation of A-share listed companies from 2011 to 2021, the quantity and the quality of authorized patents are used to measure the level of groundbreaking innovation of enterprises, and the impact of digital transformation on groundbreaking innovation and its internal mechanism is empirically tested through the instrumental variable method and the time-varying DID (Difference-in-Differences) model. The study reveals that the digital transformation significantly promotes the level of groundbreaking innovation of enterprises, and the effect is more obvious in private enterprises, capital-intensive enterprises, enterprises in southern and coastal areas, high-tech industries and high-competitive industries. The mechanism analysis shows that the enhancement of groundbreaking innovation capability of enterprises is mainly caused by the optimization of the structure of labor force, the increase in R&D intensity and total factor productivity brought about by enterprises’ digital transformation. Further, it is found that smart city pilots promote the digital transformation and the improvement of groundbreaking innovation level of enterprises. Based on the quality of patents, it is found that there is a significant “U-shaped” relationship between digital transformation and groundbreaking innovation quality of enterprises. The above conclusions provide important empirical evidence and policy enlightenment for enterprises to accelerate the digital transformation and obtain groundbreaking innovation.
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    Enhancing Interactive Experience through Realism: A Study on the Relationship between the Realism of Virtual News Anchors and User Acceptance
    WANG Yuanxin, HAN Zhuoyan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (6): 11-19.   DOI: 10.19722/j.cnki.1008-7729.2023.0125
    Abstract200)            Save
    With the rise of the metaverse concept, virtual digital humans are increasingly being applied in various industries. The application of virtual news anchors in the media field is emphasized. The public’s evaluation on the simulation dimension of virtual news anchors is measured through online experiments, the impact of simulation degree on users’ acceptance willingness is analyzed, and a structural equation model is used to examine the mediating role of the uncanny valley effect. It is revealed that the closer virtual digital humans align with human characteristics in terms of appearance, behavior and language habits, the more likely they are to elicit positive emotions in the audience. Consequently, this enhances audience acceptance levels, as well as their willingness to use and watch these digital humans. However, it is found that the mediating effect associated with the uncanny valley is absent. In other words, the uncanny valley effect didn’t exert a significant influence on audience’s willingness to use these virtual news anchors. The audience didn’t show observably negative emotions as simulation degree of virtual news anchors increases. Conversely, the audience more liked virtual news anchors who closely resembled humans, and expectations were formed for the application scenarios of virtual anchors of different genders.
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    Network Ideological and Political Education in Universities under Mode of “Three-wide Education” —Taking Beijing University of Posts and Telecommunications as an Example
    WANG Yunhong, ZHU Xuelin, WANG Xin
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 24-32.   DOI: 10.19722/j.cnki.1008-7729.2023.0051
    Abstract195)            Save
     In the research of the fundamental issues of “what kind of people we should cultivate, how, and for whom”, “three-wide education” emphasizes educating people in an all-round way through the whole staff and the whole process to develop the effectiveness of ideological and political work. With the advent of the “Internet plus” era, strengthening the construction of “WeChat, Microblog and Client” needs relevant teachers to explore the new educational mode, and developing ideological and political education through the mode that university students love has also become the focus of ideological and political work in universities. From the perspective of “three-wide education”, the method of network ideological and political education is explored by means of questionnaire survey, and improvement strategies and reasonable suggestions are put forward. 
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    Advancing Rural Revitalization on All Fronts Through a Chinese Path to Modernization—From Perspective of Urban-Rural Integrated Development
    SONG Rui
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2024, 26 (1): 109-116.   DOI: 10.19722/j.cnki.1008-7729.2023.0166
    Abstract192)            Save
    Advancing rural revitalization on all fronts is an important issue and a difficulty in a Chinese path to modernization, and the answer to rural revitalization must be found in the time-space dialogue of rural-urban relationship. Sorting out the historical changes of rural modernization transformation and analyzing the difficulties of rural modernization behind the urban-rural imbalance are very important for exploring the characteristic solutions of a Chinese path to rural modernization. In the new era and on the new journey, advancing rural revitalization on all fronts through a Chinese path to modernization must adhere to the path of urban-rural integrated development, promote the reform of systems and institutions through systematic thinking, and support rural revitalization at the institutional level; must promote the construction of spiritual civilization with dialectical thinking and enhance the spiritual power of rural revitalization; must promote the upgrading of the governance system with innovative thinking and enhance the organizational vitality of rural revitalization.
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    Political Logic of the Communist Party of China’s Self-revolution in New Era—Thoroughly Study and Implement Guiding Principles of the 20th CPC National Congress
    LI Gang, XU Jiayin
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 1-7.   DOI: 10.19722/j.cnki.1008-7729.2023.0060
    Abstract172)            Save
    The practice of self-revolution has been a part of the CPC’s century-long struggle, and the spirit of self-revolution is an inherent political character of the CPC. Since the 18th Party National Congress of the CPC, General Secretary Xi Jinping has made a series of important expositions on the Party’s self-revolution, which is one of the major theoretical innovations of the Party in the new era. From the four dimensions of the political starting point, political practice, political goal and internal motivation of self-revolution of the CPC in the new era, the political logic of the Party’s self-revolution is systematically expounded and the theoretical system of the Party’s self-revolution is profoundly interpreted, so as to promote the Party’s self-revolutionary practice in a deep and multi-dimensional manner.
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    Three-dimensional Exploration of Modernization of Harmony Between Humanity and Nature
    LI Guofeng, DAI Jimeng
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 8-15.   DOI: 10.19722/j.cnki.1008-7729.2023.0050
    Abstract166)            Save
     Harmony between humanity and nature is an important feature and essential attribute of Chinese modernization, and it is also a must for building a modern socialist country. Based on the three dimensions of China’s current new development stage, new development philosophy and new development paradigm, it can be concluded that modernization of harmony between humanity and nature is the prerequisite for people’s well-being improvement, ecological civilization construction, high-quality economic development, national rejuvenation and human coexistence, is a practical measure to implement the new development philosophy and integrate it into innovative, coordinated, green, open and shared growth of its own, and is also an inevitable way to build a new green ecological development paradigm that is focused on the domestic economy and features positive interplay between domestic and international economic flows. In-depth exploration of the three dimensions of modernization of harmony between humanity and nature has certain practical theoretical support and guiding value for more accurately promoting Chinese-style ecological modernization and coping with global ecological crisis.
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    Impact of Economic Policy Uncertainty on China’s Imports and Exports of Agricultural Products
    ZHAO Baoguo, Liu Tianyi
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 103-116.   DOI: 10.19722/j.cnki.1008-7729.2023.0045
    Abstract166)            Save
    In order to systematically explore the impact of China’s economic policy uncertainty in recent years on imports and exports of agricultural products, based on monthly data on China’s import and export volume of agricultural products from January 2012 to December 2020 and China’s economic policy uncertainty index, shock response and change characteristics of imports and exports of different types of agricultural products are studied and the reasons for the impact are analyzed by using the TVP-VAR(Time Varying Parameter-Vector Auto Regression) model. The research results indicate that the uncertainty of China’s economic policies has a more obvious and direct time-variant characteristic in promoting the imports and exports of competitive agricultural products; It also has significant differences in the market impact on different agricultural products and trade commodities; The series of economic policies at different time points have a negative impact on China’s agricultural product imports and a positive impact on China’s agricultural product exports.
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    Construction of “Thinking-Specialization-Innovation” Talent Training Mode—Taking Integrated Circuit Major as an Example
    REN Zengxia
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 112-118.   DOI: 10.19722/j.cnki.1008-7729.2023.0068
    Abstract161)            Save
    Focusing closely on national major needs and industrial key issues, the integrated circuit major cultivates talents with innovative and entrepreneurial abilities in fields such as chip design (EDA), chip materials and process, and equipment research and development, which is an important strategic foundation for future technological development. The major setting and evolving history of integrated circuit (IC) major in China is systematically studied and talent training and major positioning is analyzed. Taking the IC major of Beijing University of Posts and Telecommunications (BUPT) as an example, facing the urgent needs of professional talents in this field, the “Thinking-Specialization-Innovation” talent training mode is proposed based on the research characteristics of BUPT: build ideological education system and professional ability training system with distinguishing features,and establish an innovation and entrepreneurship education ecosystem with “three carriers” under the framework of ideological and political education.
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    Obtaining by Morality: Effect of Ethical Leadership on Employees’ Green Behavior
    ZHANG Zhiming, YANG Xinru
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 75-84.   DOI: 10.19722/j.cnki.1008-7729.2023.0078
    Abstract152)            Save
    Ethical leadership is a leadership style that emphasizes ethics, which plays an important role in shaping and promoting employees’ organizational citizenship behavior. Based on social learning theory and SOR (Stimulus Organism Response) model theory, the mechanism and boundary conditions of ethical leadership on employees’ green behavior are discussed. Through the empirical analysis of 310 questionnaires, a moderated mediation model is constructed. The results show that ethical leadership is helpful to the production of employees’ green behavior; The green psychological climate partially mediates the positive influence of ethical leadership on employees’ green behavior; Perceptions of insider status play a positive role in the process of green psychological climate affecting employees’ green behavior. Based on these, leaders should strengthen their own environmental morality, supervise and guide employees’ green behavior, enhance employees’ green psychological climate, deepen employees’ perceptions of insider status, and further make employees show more positive green behaviors to improve the green performance of enterprises.
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    Impact of Implementation of New Basel III Market Risk Standard on Commercial Banks
    WANG Xiaokang, ZHOU Rui, ZHANG Jiaqi, WANG Yihui
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (5): 63-74.   DOI: 10.19722/j.cnki.1008-7729.2023.0063
    Abstract147)            Save
    The New Basel III Market Risk Standard has made revolutionary revisions to the measurement logic of market risk capital. In order to understand its impact on commercial banks, its measurement logic and challenges are mainly analyzed. Based on assumed investment portfolios, calculation comparing the new and old standards is conducted. It is concluded that the implementation of the new market risk standard will significantly increase the level of market risk capital provision for commercial banks. It also makes higher requirements for market risk identification, measurement, systems, and limits management. It is recommended that relevant banks expedite business restructuring in line with the capital provisioning requirements of the new market risk standard. This may include, but is not limited to, appropriately increasing the proportion of interest rate bond investment in trading books, reducing the proportion of high-risk weighted bonds in credit bonds, and controlling the scale of unilateral traded options and unilateral precious metal trading businesses. These actions will promote the improvement of capital utilization efficiency. Meanwhile, it is suggested that commercial banks take the implementation of the New Basel III as an opportunity to comprehensively enhance their market risk measurement and management capabilities, laying a foundation for the development of market risk business.
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    Evolution and Theme Analysis of Online Teaching Effects in Domestic Universities—Based on Perspective of Systematic Literature Review
    ZHENG Ye, BAO Xuhan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (6): 100-112.   DOI: 10.19722/j.cnki.1008-7729.2023.0126
    Abstract147)            Save
    Taking 120 online teaching research literature in universities collected from CSSCI database from 1995 to 2023 as samples, the evolution process, trend and hot topics of online teaching effect research in domestic universities are explored and sorted out by using systematic literature review and co-word analysis methods. The results show that the research and evolution of online teaching effects in domestic universities has gone through the 1.0 stage of online teaching, the 2.0 stage of large-scale MOOCs construction and the 3.0 stage of full coverage of universities, and the evolution trend shows four development routes. Hot topics include theoretical basis and practice mode, evaluation system and influencing factors, implementing effects and optimization path. The positive effect of online teaching is mainly reflected in “teaching”, “learning” subjects and teaching interaction, while the negative effect and optimization path is mainly discussed from the platform, teachers’ and students’ skills, online teaching design, online teaching management. Finally, the shortcomings of the current research and the limitations are pointed out.
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    Text Quantification Study of Central and Local Policies Promoting China’s Blockchain Development—PMC Analysis Based on Path-Tool-Evaluation Framework
    YAO Mengdi, MA Mengyao, CHEN Donglin
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2023, 25 (4): 91-102.   DOI: 10.19722/j.cnki.1008-7729.2023.0036
    Abstract146)            Save
    Blockchain policies are an important help to ensure the high-quality development of blockchain industry and create new advantages in the development of digital economy. Based on the 20 typical industrial policies on blockchain issued by the central government and the local governments in China from 2016 to 2022, a policy “path-instrument-evaluation” analysis framework has been constructed to analyze the texts of China’s blockchain policies, and the text analysis method and PMC(policy modeling consistency) policy index model have been adopted to make quantitative evaluation on blockchain industrial policies. The results show that China’s blockchain policies mainly focus on seven aspects, namely policy objectives, key layout, policy environment, talent support, technical support, cooperation mode and financial guarantee, to promote the development of blockchain technology, and there is still much room for improvement and optimization of blockchain policies in various regions. The results are intended to provide guidance for the formulation and optimization of blockchain policies and to improve the effectiveness of blockchain policy implementation in China.
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