Abstract: From the angles of the essential concept of the marketing-exchange, its connotation is to research on the relationships which occur and change around the exchange activities, among which the most important one is the relationship between companies and customers, including the relationships between companies and competitors, suppliers, government, and those within the company. Their establishment, maintenance and development will have a great effect on the opportunity to win, and also the efficiency of marketing...

Key words: mobiletelecommunicationoperator, relationshipmarketing, marketingstrategies, marketsanalysis