Acta Metallurgica Sinica(English letters)

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AstudyofmodelchoiceandmanagementofreverselogisticsinB2Cmarketofelectronictrade

FU Xiao-fan~1; YANG Hai-rong~2; HU Chun~1   

  1. 1.School of Humanities; Law and Economics; BUPT; 2.School of Economics and Management;
  • Received:2006-09-04 Revised:1900-01-01 Online:2006-10-30

Abstract: In this article,the authors study the content of the reverse logistics and the developmental characteristics of the B2C market of electronic trade,based on which,the authors analyses and compare the three models of reverse logistics for choice.Finally,the suggestions are given as to the management of reverse logistics in B2C marketing of electronic trade.

Key words: reverselogistics, B2Cmode, modelofreverselogistics

CLC Number: