Abstract: People have more and more emphasized the value of personal information and the traditional protection for privacy interest can t meet the demands of people.In addition,with the development of computer science,people feel it difficult to control their personal information.Therefore,it is necessary to use the model with which people can protect their personal information comprehensively and actively.

Key words: privacy, personalinformation, theprotectionfortherightofpropertymodel, thecivillawprotection