Abstract: The Rapid development and universal application of broadband technology has made online games in- dustry gradually a huge potential industry,so the research of online game consumer behavior is becoming in- creasingly important.This paper uses an Open-ended Question to survey 76 peoples who are closely related to online games,and conducts an inductive analysis into the factors affecting consumer behavior of online games and concludes that there are eight Dimensions factors of two categories that can affect t...

Key words: onlinegames, consumerbehavior, open-endedquestion