Abstract: False advertisements violate consumers right to know,right to choose,and run to the detriment of the legitimate business interests and the statutory obligations of operators.They deceive and mislead consumers by containing proclaims of goods or services that are inconsistent with the real situation,hence misunderstand- ings.Legal combat of false advertisements can define clearly identified standards,main target of accountability; moreover,by means of applying the principle of punitive damages,implementing i...

Key words: falseadvertisements, legalanalysisanddiscussion, affirming, combat