Abstract:

In order to preserve and protect the essence of telecommunication service band popularization, maintain healthy brand competition of telecommunication industry in the future, this article analyzes the process of Chinese telecommunication service popularization, which comprises brand orientation, brand design, brand expansion, then concludes the feature of each section. Finally, in terms of new brand popularization, old brand protection and the principle of telecommunication service brand development, the article presents the prospect and suggestion to brand competition and development of Chinese telecommunication service in the coming 3G age.

Key words: brandpopularization, telecommunicationservicebrand, 3G, numberportability