Abstract:

Along with the Internet’s development, a considerable number of users are accustomed to utilizing the net search engine to obtain information owing to its global, convenient and realtime service At this time, many websites emerge and they employ the bidding rank to gain high quota profit This article first defines the concept of bidding rank, as well as its nature and operation The influence of adoption of bidding rank is analyzed on network users, advertisers and the search engine proper Second, the legal responsibilities of employment of bidding rank are identified Based on the analysis, the author proposes that, under the circumstance of no regulation at present, several ways to enhance a healthy development of the search engine market, such as utilizing legislation rules for protection of legitimate interest, strengthening industry regulation, and establishing and bettering laws and rules

Key words: searchengine, biddingrank, clickcheat