Abstract:

Along with the increase of online users of search engine service, the bidding rank system has emerged, though still in the initial stage In this article, the nature and statusquo of the bidding rank system is analyzed from legislative perspective Moreover, the phenomenon of network operators gain profit by malicious click, screening and abuse of market position is analyzed Under the current situation of no law frame can be referred to, proposals are made on strengthening selfregulation and improving technology on the side of operators to avoid risk On the legislation part, corresponding mechanism shall be brought forward and bettered to enhance healthy advancement of the search engine

Key words: searchengine, profitmodel, keywordsadvertising, biddingrank

CLC Number: 

• F6265

• D923