Abstract:

At present, due to the restructuring in Chinese telecommunications industry and emergence of 3G, to improve the efficiency and service quality and adapt to new services and market competition, business intelligence （BI） is attracting more attention Based on the analysis on actuality and trend of business intelligence in Chinese telecommunications industry, particularly the applications of business intelligence, the article predicts the opportunity and challenge of business intelligence in the future It reveals wider applications of and higher requirements for business intelligence products and its integration It is necessary to publicize the importance of business intelligence in enterprise decision informatization for promoting the decision capability, efficiency and validity

Key words: telecommunicationsindustry, businessintelligence, onlineanalyticalprocessing, customerrelationshipmanagement

CLC Number: 

• F62

• F2707