Abstract:

At present, the digital and interactive media have got great progress The rapid development of a new generation of touch-controlling mobile media represented by Apple iPad, and iPhone 4 has begun to affect people’s lifestyle and means of communication Digital and interactive media have not only greatly changed the publishing industry, entertainment industry and information services, but also brought great impact on the teaching mode of traditional art and design This paper has reviewed the digital media art education in China in recent years based on the statistical analysis On the principles of “crossover” and “innovative concept” in BIFT, the paper proposes the new ideas of reform in the digital media education in future The author believes that inclusive studies, comprehensive quality, seeking common ground and focus on practice will be the core values in future digital and interactive media art education

Key words: digital media art; , interaction design; , crossover; , curriculum reform; , creative thinking