Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2011, Vol. 13 ›› Issue (3): 43-48.

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Research on Influencing Factors and Models of Internet Trust

  

  1. 1Party Organization Department,Beijing University of Posts and Telecommunications, Beijing 100876,China;
    2School of Network (Continuing) Education, Beijing University of Posts and Telecommunications,
    Beijing 100088, China; 3Network Management Center, China Unicom Beijing Branch, Beijing 100029, China
  • Received:2011-03-08 Online:2011-06-30 Published:2011-06-30

Abstract:

First, we expound the concept and importance of Internet trust; then focus on the influencing factors, including entity will, participant characteristics and environmental factors; after this, we describe and make a comparison among three trust models; finally, some problems and future research directions are pointed out

Key words: Internet trust, trust model, trust system

CLC Number: