Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2011, Vol. 13 ›› Issue (3): 72-75.

Previous Articles     Next Articles

Analysis of Mobile Payment Based on Operators’ Reputation

  

  1. School of Economics and Management, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2011-03-29 Online:2011-06-30 Published:2011-06-30

Abstract:

In order to know the mechanism of operators’ reputation to consumers’ adoption of mobile payment, the paper uses repeated-games to analyze the reasons for its influencing factors and explains the reasons from the psychological stage of customers’ adoptionThen the paper puts forward strategies of increasing the reputation of mobile payment of operators

Key words: operators&rsquo, reputation; mobile payment; adoption; repeated-games

CLC Number: