Abstract:

In this paper, the research was conducted from the process of Hong Kong,Taiwan,and overseas M&A by China Mobile On the basis of reviewing the characteristics of overseas M&A by China Mobile systematically, this paper summarizes the success and failure experience of overseas M&A through empirical analysis Combined with the aim of Hong Kong,Taiwan,and overseas M&A by China Mobile, this paper proposes that China Mobile should adjust the overseas marketing strategies, adopting steady and rapid development step by step

Key words: China Mobile, Hong Kong,Taiwan,and overseas M&A;emerging markets