Abstract:

The era of user-centered Web 20 means grass roots users can express their own opinions more conveniently and quickly, which always has a great impact on enterprises Therefore it is very important to manage user generated content (UGC) trend Based on Web 20, the concept of UGC trend is proposed, and enterprise UGC trend index system is developed from three dimensions including user, content and influence and reasonable examinations are conducted At the same time, the quantitative calculation methods of the last-level indexes are also given This paper aims to make a preliminary exploration to enterprise UGC trend management

Key words: user generated content, enterprise user generated content trend, index system