Abstract:

Effects of interpersonal interaction greatly influence users' continuance intention in social networking services (SNS) which is based on interpersonal relationship. From the perspective of interpersonal interaction and using SPSS 17.0 as the analysis tool to make an empirical research of multiple linear regression analysis,the interrelationship between interpersonal interaction and continuance intention is explored The results show that the factors of interpersonal interaction influence users’ satisfaction, which then influences their continuance intention Information retrieval, flow experience and sense of belonging have positive impacts on satisfaction The influencing factors of information retrieval are social distance, informational interaction and multi-person interaction The influencing factors of flow experience are interpersonal interaction, one-on-one interaction and multi-person interaction The influencing factors of sense of belonging are psychological distance, interpersonal interaction, one-on-one interaction and multi-person interaction Based on the results, the management suggestion on SNS is presented to enhance users’ continuance intention

Key words: social networking services, interpersonal interaction, satisfaction, continuance intention