Abstract:

The bidding strategy of telecom operating company is of great importance in the radio spectrum auction For the purpose of providing the best bidding strategy for the telecom operating companies, according to the current stage of China’s telecom industry market characteristics and bidding preference features of radio operator spectrum auction, using incomplete information static game theory, the operating companies bidding game model based on the triangular distribution is constructed and a comprehensive consideration of risk preference and central tendency bidding strategy is put forward At the same time, the equilibrium analysis finds that enterprises’ valuation central tendency or risk preference can positively motivate its equilibrium bid

Key words: ：spectrum auction, triangular distribution, bidding strategy, risk preference, central tendency