Abstract:

The authenticity and reliability of the questionnaire survey results is closely related to the quality of questionnaire design The existing questionnaire quality evaluation methods have some shortcomings, such as the narrow application or the strong subjectivity of questionnaires User-centered research methods applied to the process of questionnaire quality evaluation and optimization is proposed, and the two methods — in-depth interview and usability testing are introduced By evaluating and optimizing the “user research requirement evaluation questionnaire” of a company and comparing with the traditional methods, the effectiveness of the introduced methods is confirmed In conclusion, as user-centered research methods, in-depth interview and usability testing can obviously improve questionnaire design process and should be a significant section in questionnaire design

Key words: questionnaire design, user research, user-centered design, questionnaire quality