Abstract:

Over the past five years, the constant occurrence of unconventional issues has attracted much public concern in microblog By the means of microblog, those issues have been widely spread, which makes a huge effect on the whole society and forms a “butterfly” effect In response to this phenomenon, the “butterfly” effect in microblog is analyzed Taking the “Lei Zhengfu issue”as an example, the causes, variables needed and representation under microblog context of “butterfly” effect are analyzed by means of opinions and methods in communication study

Key words: public opinion of microblog, butterfly effect, the Lei Zhengfu issue