Abstract:

College students are the loyal fans of WeChat Not only does WeChat bring many influences to college students in their study and daily life, but also it poses serious challenges to the ideological and political education in colleges Uncontrollable feature of Wechat makes the ideological and political education environment tend to be more complicated; its three-dimensional social form challenges the ideological and political education methods; its virtuality makes the ideological and political education process harder; its fragmentation weakens the effectiveness of ideological and political education The cause of “WeChat hot” is discussed and challenges posed by WeChat should be managed Using “innovation” and “function” of WeChat is of great significance for the college students’ ideological and political education

Key words:  WeChat;collgeg, ideological and political education