Abstract:

Through the introduction of the general situation of P2P lending and operation principle, the characteristics and development trends of P2P lending are expounded On the basis of its operation mode, assuming that P2P network borrowers can motivate investors in the form of product returns, this completes seamless joint of P2P lending and equity layered market, and the hierarchical relationship between P2P lending and equity market is discussed At the same time, by referring to Wojciech model (2013), taking the project product as incentive the returns of borrowers, and setting two assumptions of project minimum parameter and total incentive parameter respectively, the issues about project participants’ profit maximization and optimal incentive parameters are discussed under two different conditions It is concluded that  the ultimate incentive mechanism of lenders and investors eventually is compatible, that is to say, their final goal is to promote the project to potential investors The author hopes that the study can introduce a new way of financing incentives to P2P lending, so as to realize the win-win of borrowers and investors, and promote the development of P2P lending

Key words: P2P lending network platform, incentive parameters;equity market