Influencing Factors on Students’ Satisfaction of WeChat Public Platforms of Universities#br#
——An Empirical Study Based on SEM

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (4): 6-12.

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Influencing Factors on Students’ Satisfaction of WeChat Public Platforms of Universities#br# ——An Empirical Study Based on SEM

School of Political Science and Public Administration, University of Electronic Science and Technology
of China, Chengdu 611731, China

Received:2016-04-06 Online:2016-08-31

Abstract

Abstract:

With the rapid development of the Internet, WeChat public platforms are widely used in universities The acceptability and effect of WeChat public platforms have drawn wide attention of relative scholars According to the extended technology acceptance model (TAM) and American consumer satisfaction index (ACSI), a theoretical model about factors which would affect students’ satisfaction of the WeChat public platforms of universities is constructed Data are collected by questionnaires; the model is tested by structural equation model (SEM) The result reveals that satisfaction is directly influenced by perceived quality, perceived playfulness and perceived usefulness, and also indirectly influenced by perceived ease of use through perceived playfulness and perceived usefulness The result is significant to the establishment of WeChat public platforms of universities

Key words: universities, WeChat public platform, students&rsquo, satisfaction, structural equation model

CLC Number:

LI Xue, LONG Quan, WEN Shu-jing. Influencing Factors on Students’ Satisfaction of WeChat Public Platforms of Universities#br# ——An Empirical Study Based on SEM[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(4): 6-12.

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Influencing Factors on Students’ Satisfaction of WeChat Public Platforms of Universities#br# ——An Empirical Study Based on SEM

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