Precision Marketing Model Based on Technology of Signaling Big Data

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (4): 70-76.

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Precision Marketing Model Based on Technology of Signaling Big Data

School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China

Received:2016-05-26 Online:2016-08-31

Abstract

Abstract:

In order to study the strategies and pattern of precision marketing in the big data era, the concept and characteristics of signaling big data are summarized, further signaling big data is classified as user attribute, telecom attribute and mobile Internet attribute and their application in precision marketing is analyzed, and finally the three models of precision marketing are discussed, which include signaling big data based label system and application of business user, adaptation and recommendation of user-product-channel and marketing tracing cycle The result shows that summarizing the signaling data by using data mining methods and providing personalized marketing strategies can effectively help enterprises to reduce marketing costs, improve efficiency and broaden the business development space

Key words: signaling, big data, precision marketing, data mining

CLC Number:

WANG Hao-yu，SUN Qi-ming, HU Kai. Precision Marketing Model Based on Technology of Signaling Big Data[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(4): 70-76.

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Precision Marketing Model Based on Technology of Signaling Big Data

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