JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2017, Vol. 19 ›› Issue (3): 1-5.

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The Latest Network Catchphrases from the Perspective of Memetics

  

  1. School of Foreign Languages, Fuzhou University, Fuzhou 350002, China
  • Received:2017-03-02 Online:2017-06-30

Abstract: Based on Darwin′s evolution theory, memetics is a new theory explaining the cultural evolution In recent years, memetics of language has been widely applied into the study of language With the rapid development of Internet, a large number of English network catchphrases come into our life As a special language and cultural phenomenon, the popularity of network catchphrases is driven by strong memes to a great extent To better understand the characteristics of network catchphrases, memetics of language is applied to analyze five elements contained in successful memes of network catchphrases and their replication and transmission forms It can provide a new perspective of understanding the popularity of network catchphrases and  make us further comprehend the development of language

Key words:  network catchphrases, language memetics, successful memes

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