Abstract: As a new social intercourse tool, WeChat has been attracting people′s attention in recent years The research on WeChat has been increasing in the fields of communication and social interaction Based on ′popularity′, the native social intercourse culture, and combined with the theory of social status acquisition, whether the essence of interpersonal communication will change essentially with the means of social interaction is explored by taking H′s WeChat Moments as a case study subject and how to win others′ positive evaluation as well as realize ′popularity orientation′ in WeChat communication are also discussed  Results show that the interaction mode of WeChat Moments reflects the operation mode of offline relationships, and the behavioral logic in relational theory does not change with social communication forms and tools

Key words: Wechat Moments, popularity, social status, nepotist society