Abstract: Taking micro-cultural ecology as the entry point and based on the survey of 1980 students from 10 universities in Beijing, the characteristics of college students′ network behavior are analyzed, and effective ways are explored to foster college students′ mainstream ideology in the micro-cultural ecology It is found that, in the micro-cultural ecology, the network behavior and cognition of mainstream ideology of college students showed the characteristic of ′five more and five less′, namely, ′more entertainment and less thinking, more browsing and less speaking, more rational and less radical, more identification and less participation, and more traditional methods and less new-media methods′ Therefore, it is suggested that teachers should pay attention to ′five changes′, which means the changes from ′personal to general,spectator to speaker, lecturing to enlightening, understanding to believing, as well as new and traditional education methods to all-dimensional fostering′

Key words: micro-cultural, network behavior, mainstream ideology, cognition