Acta Metallurgica Sinica(English letters)

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ResearchaboutStragetyofNetworkCultureIndustryBaseonAnalysisofSWOT

ZHU Chang-chun   

  1. Communication Universty of China’Nanjing
  • Received:2007-10-21 Revised:1900-01-01 Online:2008-04-28

Abstract: Network culture industry is an new domain, which core is digital content industry. The artical puts up Strengths, Weaknesses, Opportunities and Threats about network culture by analysis of SWOT, and advances strategy of SO, WO, ST and WT that aim at China network culture industry.

Key words: analysisofSWOT, networkcultureindustry, strategy

CLC Number: