北京邮电大学学报(社会科学版) ›› 2006, Vol. 8 ›› Issue (4): 9-13.
• 电子商务 • 上一篇 下一篇
胡桃
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HU Tao
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摘要： 中国无线营销市场已风生水起,越来越多行业的精英加入到无线营销这个领域中,无线营销的应用与商业模式成为产业链上各环节关心的问题。本文就无线营销的商业模式进行分析,内容涵盖到无线营销的概念、应用模式、运作模式、营销策略。
关键词: 无线营销, 商业模式, 营销策略
Abstract: With the increasingly rapid development of wireless marketing in China,more and more elites and companies of the information industry have been engaged in the field of wireless marketing.Applications and business models of wireless marketing have gradually become the key link of the entire industrial chain. This article mainly makes an analysis of the business model of wireless marketing,which covers the concept of wireless marketing,application models,operational models and marketing strategies.
Key words: wirelessmarketing, businessmodel, marketingstrategies
中图分类号:
6
F713
50 (PHYSICS OF GASES, PLASMAS, AND ELECTRIC DISCHARGES )
胡桃. 无线营销的商业模式分析[J]. 北京邮电大学学报(社会科学版), 2006, 8(4): 9-13.
HU Tao. Ananalysisofthebusinessmodelofwirelessmarketing[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2006, 8(4): 9-13.
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