关键词: IPTV

Abstract:

In recent years, IPTV is developing rapidly in China despite the strict control policy. However, without sufficient program resources, IPTV could not achieve sustainable growth. Program producing is important to telecom operators as well as SARFT. To analyze the yield game between telecom operators and SARFT, the Stackelberg model that emphasizes the substitution effect of IPTV to Cable TV was modified. Then balanced yields were figured out. Based on the results, we draw the conclusions that lax control policy is favorable for IPTV expanding in the phase of promotion, and the SARFT will provide IPTV with most program resources for quite a long period.

Key words: IPTV, transformation, Stackelbergmodel, SARFT, telecomoperator