C2C电子商务网站信用评价模型研究

北京邮电大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (4): 21-25.

C2C电子商务网站信用评价模型研究

（北京邮电大学经济管理学院，北京100876）

出版日期:2011-08-30 发布日期:2023-03-27

Research on Credit Evaluation Model for C2C E-commerce Website

(School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China)

Online:2011-08-30 Published:2023-03-27

摘要/Abstract

摘要：

回顾C2C电子商务的发展，讨论目前的信任评价系统中存在的问题。在调查研究的基础上，提出一个新的信用评价模型。模型分为两部分：一是信用反馈评价指标体系的设计，反映评价者的主观意愿，其中运用AHP方法确定各指标权重；二是综合考虑对信用评价有重要影响的其他因素，与信用反馈评价指标体系集结成为基于多影响因素的信用评价模型。

关键词: 信用评价模型, AHP, 电子商务网站

Abstract:

In this paper, we reviewed the development of the C2C e-commerce and discussed the problems of the present trust-evaluation systems Then based on what we have learned, we came up with a new model to evaluate the trust of transactions in the C2C e-commerce business The model integrates two parts: the model is built up depending on the AHP (Analytic Hierarchy Process) approach that has taken nearly all dynamic factors about which the buyers are concerned into consideration; the other part is other key factors affecting online credit value

Key words: trust-evaluation model, AHP, E-commerce website

中图分类号:

F713

郭亦涵, 郑植. C2C电子商务网站信用评价模型研究[J]. 北京邮电大学学报(社会科学版), 2011, 13(4): 21-25.

GUO Yi-han, ZHENG Zhi. Research on Credit Evaluation Model for C2C E-commerce Website[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2011, 13(4): 21-25.